Abstract:This paper examines the stocking quantity for a firm in the presence of prudent consumers. First, we analyze the conditions for prudent consumers to purchase products based on the estimations of perceived value bias and product availability, and then solve the firm's optimal stocking decisions. We observe that if the firm wants to determine an optimal stocking quantity to maximize the expected profit, it must search for more information about prudent consumers' perceived value bias, return cost, and estimates … Show more
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