We propose a mechanism to induce negative AC permittivity in the vicinity of a ferroelectric phase transition involved with spontaneous symmetry breaking. This mechanism makes use of responses at low frequency, yielding a high gain and a large phase delay, when the system jumps over the freeenergy barrier with the aid of external fields. We illustrate the mechanism by analytically studying spin models with the Glauber-typed dynamics under periodic perturbations. Then, we show that the scenario is supported by numerical simulations of mean-field as well as two-dimensional spin systems.PACS. 42.65.Sf Dynamics of nonlinear optical systems; optical instabilities, optical chaos and complexity, and optical spatio-temporal dynamics -78.20.Bh Theory, models, and numerical simulation (Optical properties of bulk materials) -05.70.Jk Critical point phenomena