Stereotyping of Negroes and Whites: An Analysis of Magazine Pictures

Shuey, Audrey M.; King, Nancy M. P.; Griffith, Barbara S.

doi:10.1086/266461

Cited by 71 publications

(40 citation statements)

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“…Shuey et al (1953) examined different type of pictures and classified magazine photographs into either advertising or non-advertising categories. However, since 1953 there has been little documentation of the portrayal of women in nonadvertising photographs.…”

Section: Discussionmentioning

confidence: 99%

“…Other research has shown that there have been more images of Black people in magazine photographs in recent years, but that these may be concentrated in specific areas, such as the sports section of the magazine (DeLouth, Pirson, Hitchcock, & Rienzi, 1995). 1 Traditionally, Black men and women have been stereotyped as unskilled labourers, athletes, entertainers (Pieterse, 1992;Plous & Neptune, 1997;Shuey, King, & Griffith, 1953), exotic foreigners, in traditional roles of "Mammy" or "matriarch" (Kitch, 1997), or as inferior or subservient to White authority figures (Wilkes & Valencia, 1989, as cited in Coltrane & Messineo, 2000). For example, 50 years ago, Shuey et al (1953) found that magazine advertisements that contained photographs and drawings of Black people repeatedly represented them in service occupations, such as maids or waiters, and as always belonging to the lowest occupational category.…”

Section: Introductionmentioning

confidence: 99%

“…1 Traditionally, Black men and women have been stereotyped as unskilled labourers, athletes, entertainers (Pieterse, 1992;Plous & Neptune, 1997;Shuey, King, & Griffith, 1953), exotic foreigners, in traditional roles of "Mammy" or "matriarch" (Kitch, 1997), or as inferior or subservient to White authority figures (Wilkes & Valencia, 1989, as cited in Coltrane & Messineo, 2000). For example, 50 years ago, Shuey et al (1953) found that magazine advertisements that contained photographs and drawings of Black people repeatedly represented them in service occupations, such as maids or waiters, and as always belonging to the lowest occupational category. In a corresponding fashion, Black people have been and continue to be characterized in terms of long-standing derogatory stereotypes concerning their limited intelligence and work ethic, as well as their aggressiveness (e.g., Devine & Elliot, 1995).…”

Section: Introductionmentioning

confidence: 99%

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The Stereotypes of Black and White Women in Fashion Magazine Photographs: The Pose of the Model and the Impression She Creates

Millard

Grant

2006

Sex Roles

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We examined the portrayal of women in magazine advertisements and fashion spreads. In Study 1, photographs were selected from Cosmopolitan, Glamour, and Vogue (N = 226), and a content analysis showed that the incidence of stereotyping is still prevalent. However, counter to our hypothesis, Black models were portrayed significantly less often in explicitly sexual poses, but significantly more often in submissive poses, than White models were. In Study 2, 64 students gave their impressions of eight models from either advertisements or fashion spreads whose race, immigration status, and stereotypic pose varied. The results showed that the impression of Black models in advertisements was counter to the stereotype of Black women. Within fashion photographs, Black or immigrant models in a submissive pose and White or non-immigrant models in an explicitly sexual pose were judged to be particularly intelligent and achievementoriented. The implications of these results are discussed.

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Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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The Stereotypes of Black and White Women in Fashion Magazine Photographs: The Pose of the Model and the Impression She Creates

Millard

Grant

2006

Sex Roles

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“…Tributaires des préoccupations contemporaines reliées aux enjeux de société, les premiers travaux sont apparus dans le contexte de la ségrégation raciale et des mouvements des droits civiques des années 1950 et 1960 et ont porté sur la question de la représentation des Noirs américains dans la publicité des magazines (Shuey et al, 1953 ;Kassarjian, 1969). Dans la foulée de la deuxième vague du mouvement féministe des années 1960 et 1970, le même exercice a été repris pour analyser, cette fois, l'image des femmes 1.…”

Section: Les Fondements Idéologiques Du Réalisme Publicitaireunclassified

La classe moyenne se met en scène : la publicité des quotidiens montréalais comme discours de classe, 1920-1970

Couvrette

2012

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Peu étudiées jusqu’à présent, les publicités des grands quotidiens d’information rendent compte de la complexité d’un phénomène majeur du 20e siècle : la formation et la définition de la classe moyenne. À partir de l’analyse de publicités parues dans deux quotidiens montréalais de 1920 à 1970, cet article met en évidence les caractéristiques identitaires et les aspirations attribuées à la classe moyenne dans le discours publicitaire. Dans les réclames, le modèle de la réussite sociale passe du mode de vie de la bourgeoisie, dans l’entre-deux-guerres, à celui du salarié de la banlieue aisée, dans l’après-guerre. Tout au long de la période étudiée, la classe moyenne se définit par la présence des femmes dans l’espace domestique et par celle des hommes dans l’espace public. En outre, certains annonceurs locaux mettent en place des stratégies de marketing tenant compte du contexte socioculturel montréalais.Although hardly studied to date, the publicities of the main newspapers reflect the complexity of a major phenomenon of the 20th century: the formation and definition of the middle class. Based on the analysis of ads published in two Montreal dailies between 1920 and 1970, this article demonstrates the defining characteristics and aspirations attributed to the middle class in publicity. The notion of social success changed during these decades. For example, in the inter-war period, the ads were modelled after the way of life of the upper class, and in the post-war period, after the lifestyle of salaried employees living in affluent suburbs. However, for the entire period studied, the place of middle-class women was depicted as being in the domestic realm and that of men in the public arena. The study also showed that some local advertisers fine-tuned their marketing strategies to the Montreal sociocultural context

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“…In the 1940s and 1950s, such repre sentation was viewed as a sign of progress by media researchers, since it meant blacks were being represented in more skilled positions than maids, servants and domestics (Shuey, King and Griffith 1953;Cox 1969Cox , 1970. While the Civil Rights Movement created pressures to avoid the most blatant form of stereotyping, it did not focus critical attention on more subtle prejudice involved in representation of blacks primar ily as athlete or entertainers.…”

Section: Blacks Stereotyped As Athletes and Entertainersmentioning

confidence: 99%

Black Americans in Popular Magazines: The Effects of Audience Characteristics and the Persistence of Stereotypes

Sharpe

Curry

1996

Sociological Focus

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This study examines the effects of size and wealth of the black audience on minority representation in 88 popular national magazines. We find that 1) size and wealth of the black audience are positively associated with greater representation of blacks in feature articles, on covers and in advertisements; 2) as size and wealth of the black audience increases, so do Stereotypie role-portrayals of blacks and 3) magazines with primarily white audiences are especially likely to depict black Americans in Stereotypie roles. Ironically, we conclude that increased representation of blacks in popular magazines is actually counterproductive, because it reproduces stereotypes that are limiting for the black community.

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Stereotyping of Negroes and Whites: An Analysis of Magazine Pictures

Cited by 71 publications

References 0 publications

The Stereotypes of Black and White Women in Fashion Magazine Photographs: The Pose of the Model and the Impression She Creates

The Stereotypes of Black and White Women in Fashion Magazine Photographs: The Pose of the Model and the Impression She Creates

La classe moyenne se met en scène : la publicité des quotidiens montréalais comme discours de classe, 1920-1970

Black Americans in Popular Magazines: The Effects of Audience Characteristics and the Persistence of Stereotypes

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