Sport Consumption Intentions during a Crisis: The COVID-19 Pandemic

Kaplanidou, Kyriaki; Apostolopoulou, Artemisia; Cho, Inje

doi:10.1080/24704067.2021.1991831

Cited by 7 publications

(19 citation statements)

References 61 publications

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“…The “push” should evoke a positive memory of the core-consumption experience of the professional sport. As Kaplanidou et al (2021) mentioned, avoidance response, such as stopping sport event attendance, was prevalent during the pandemic. The uncertain situation might outweigh the revisit intention for non-attending fans, which blocks actual leisure participation (Du et al , 2021).…”

Section: Discussionmentioning

confidence: 97%

“…Scholars also indicated that the unpredicted circumstances of the Covid-19 pandemic acted as an external trigger to emotional and behavioral responses among consumers (e.g. Kaplanidou et al , 2021; Laato et al , 2020). Thus, the surrounding environment during the pandemic, such as discussions about sports and reopening the leagues, could serve as stimuli for sport fans' nostalgia ( organism ) and revisit intention to stadiums ( response ).…”

Section: Literature Reviewmentioning

confidence: 99%

“…In contrast, team identification did not moderate these effects (Jeong et al 2021). Kaplanidou et al (2021) applied the stimuli-organism-response theory to explain the intention of sport spectating in the United States. Their research revealed that previous match attendance significantly influenced the intention to attend live sport events in the near future (Kaplanidou et al , 2021).…”

Section: Literature Reviewmentioning

confidence: 99%

“…Kaplanidou et al (2021) applied the stimuli-organism-response theory to explain the intention of sport spectating in the United States. Their research revealed that previous match attendance significantly influenced the intention to attend live sport events in the near future (Kaplanidou et al , 2021). However, research has not yet investigated how the perceived nostalgia on revisit intention differs between attending fans and non-attending fans during the pandemic.…”

Section: Literature Reviewmentioning

confidence: 99%

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Sport fans' nostalgia and revisit intention to stadiums during the Covid-19 pandemic

Takata

Hallmann

2022

IJEFM

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PurposeThis study aimed to examine how sport fans' nostalgia influenced their revisit intention to stadiums. Using data collected during the Covid-19 pandemic, the study further analyzed the moderation effect of sport fans' match attendance on the relationship between nostalgia and revisit intention.Design/methodology/approachThe study used an online survey querying baseball and football fans in Japan (n = 863). These leagues completed their 2020 regular season with and without crowds due to the pandemic. Nostalgia was measured using three dimensions: sports team, environment and socialization. The model was tested using confirmatory factor analysis and structural equation modeling (SEM). Multigroup SEM also investigated the moderating effect of match attendance in 2020.FindingsIn the proposed model, nostalgia for sport teams significantly influenced sport fans' intention to revisit stadiums. Nostalgia for sport teams encouraged fans who attended live sport matches during the pandemic more than fans who did not attend the live matches. Nostalgia for sport environment and socialization did not significantly affect sport fans' intentional behavior. However, the results revealed that non-attending fans were stimulated to return to stadiums by nostalgia for the environment.Originality/valueThis study examined the individual impacts of the sport fans' nostalgia dimensions. These nostalgia dimensions were omitted in previous studies. Our findings and proposed model may be used by practitioners in sports teams and leagues to deal with fans' perceived loss of the sport during the Covid-19 pandemic.

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Section: Discussionmentioning

confidence: 97%

Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

See 2 more Smart Citations

Sport fans' nostalgia and revisit intention to stadiums during the Covid-19 pandemic

Takata

Hallmann

2022

IJEFM

View full text Add to dashboard Cite

show abstract

“…This growth in online sport has subsequently produced a boom in online gambling, which increased tax revenue for governments, assisting the recovery from COVID-19 [35]. Kaplanidou et al [36] have considered how the pandemic has affected consumers' intentions to attend live sport events in the United States in the future, showing the negative influence of wearing masks and feeling scared.…”

Section: Literature Reviewmentioning

confidence: 99%

Measuring the Economic Impact of COVID-19 on the UK’s Leisure and Sport during the 2020 Lockdown

2021

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This research evaluates the effect of the SARS-CoV2 pandemic on sport Gross Domestic Product (GDP) and consumer expenditure in the leisure sector in the United Kingdom (UK). The leisure sector is divided into leisure at home and away from home, examining in this way the different patterns that emerged because of the national lockdown in 2020. The effect on sport GDP is examined using the Office for National Statistics (ONS) surveys and the UK Sport Satellite Account (SSA). The study found that, because of its reliance on human contact, sport GDP is likely to decline by more than twice the rate of the overall economy. Furthermore, this finding is consistent with the 2020 consumer expenditure on leisure that shows increases in spending on home leisure but also a huge decline in spending on out-of-home entertainment. The decline in GDP is extremely likely to put pressure on profit margins and hence threaten the survival of private enterprises, raising issues of sustainability under conditions of a pandemic. Increases in long-term public funding for reducing sport inequalities should be considered along with short-term relief packages for the sport sector. Additional policy suggestions are offered to address these issues.

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Government policy responses to Covid-19 in sport: a comparative study of China, Russia, Saudi Arabia, UK and the USA

Girginov

Chen

Alhakami

et al. 2023

International Journal of Sport Policy and Politics

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Sport Consumption Intentions during a Crisis: The COVID-19 Pandemic

Cited by 7 publications

References 61 publications

Sport fans' nostalgia and revisit intention to stadiums during the Covid-19 pandemic

Sport fans' nostalgia and revisit intention to stadiums during the Covid-19 pandemic

Measuring the Economic Impact of COVID-19 on the UK’s Leisure and Sport during the 2020 Lockdown

Government policy responses to Covid-19 in sport: a comparative study of China, Russia, Saudi Arabia, UK and the USA

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