Spatial distribution of startup (Gojek and Grab) users in Palembang city, Indonesia

Abstract

The emergence of startups in Indonesia contributes to increasing the number of those working as startup users. Startup users define those who make use of startup services and enterprises to perform their business. This research was designed to explain the spatial distribution of startup (Gojek and Grab) users in Palembang City, Indonesia. It employed spatial analysis with inverse distance weighting and kernel density. The results indicated that startup (Gojek and Grab) users who established their business before 2020 were in densely-populated parts of the city. However, based on the interpolation of their business locations, they were variably distributed in lowly to densely-populated areas whose economic activities were dominated by trade and services. Furthermore, the nearest neighbor analysis revealed that startup (Gojek and Grab) users were close to permanent markets (including semi-permanent ones, supermarkets, restaurants, and grocery shops) and had better access to online transportation and communication with good cell phone receptions.

Analysis of Success Factors of Gojek Startup Services Compared to Other Competitor Startup Services

“…Gojek is an example of a successful startup. There are several factors that support Gojek so that it can survive to this day compared to other startups (Ernawati & Lutfi, 2022;Saputra & Giyarsih, 2023;.…”