South Africa’s Kwazulu-Natal Tourism Destination Brand Essence and Competitiveness: Tourists’ Perspectives

Mlambo, Sinolwazi S.; Ezeuduji, Ikechukwu O.

doi:10.30892/gtg.32401-557

Cited by 6 publications

(5 citation statements)

References 11 publications

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“…If the tourists are not satisfied with the exchange offered by the Victoria Falls tourism product, negative consequences for the destination may be experienced. On the other hand, the satisfaction of tourist needs may result in positive impacts on the destination (Mlambo and Ezeuduji, 2020). The elements causing displeasure will need to be developed and positive elements be maximised using the tourists' views in order to improve sustainable growth and development of the destination.…”

Section: Social Exchange Theory (Set)mentioning

confidence: 99%

“…Thus, these results suggest that there is a great possibility that the satisfied tourists will spread good word-of-mouth which will, in turn, create the desire to travel and stay on the Victoria Falls accommodation. Not only do such results yield improved visitation from new tourists to Victoria Falls, but they can also stimulate repeat visitation (Dolnicar et al, 2013;Chen et al, 2020;Mlambo and Ezeuduji, 2020). However, the destination needs to note that they will need to maintain the good standards rendered to the tourists or even to do more to lure the 49.3% who stated that they did not stay in any of the accommodation in Victoria Falls.…”

Section: Tourists' Responses On Accommodationmentioning

confidence: 99%

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Developing a Resort Destination Through the Eyes of the Tourist

Makuzva¹,

Ntloko²

2021

GTG

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One of the fundamental ways of enhancing destination development and sustainability is through the satisfaction of the tourists, as it provides ripple effects for the destination. The purpose of this paper was to assess the value of integrating views of the tourists in the development of a resort destination - Victoria Falls in Zimbabwe. The study followed a quantitative research design in testing seven critical elements of the tourism product drawn from literature which include accommodation, activities and tours, accessibility, attractions, facilities, image and price from the tourist visiting Victoria Falls, Zimbabwe. Data from 377 respondents were collected using systematic sampling and analysed using IBM23 Statistical Package for Social Science (SPSS). The results of this study underscore the importance of integrating the views of tourists as a fundamental element in the growth and development of a sustainable tourist destination. The tourists’ evaluation of the seven elements of the tourism product further revealed the price of the offering as deeming too high, while attractions, image, accommodation and activities and tours were the outstanding elements of the resort destination’s tourism product. A mixed reaction (mainly neutral), were noted on the accessibility and the facilities of the resort destination tourism product.

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Section: Social Exchange Theory (Set)mentioning

confidence: 99%

Section: Tourists' Responses On Accommodationmentioning

confidence: 99%

Developing a Resort Destination Through the Eyes of the Tourist

Makuzva¹,

Ntloko²

2021

GTG

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“…Transposition could be undertaken to analyze cities as brands using traditional typologies in brand analysis, thereby giving much weight to urban management stakeholders (Ilieş and Ilieş, 2015). In reality, a place might be a brand such as Bali (Indonesia) and KwaZulu-Natal (South Africa) (Mastika, 2020;Mlambo and Ezeuduji, 2020) and a brand name was its title a destination that strategy is to make the people recognize the brand and build connections that visitors want and enjoy. Besides, there could be fewer than one brand in a city (Kavaratzis, 2020).…”

Section: Introductionmentioning

confidence: 99%

An Integrative Model of Cognitive Image and City Brand Equity

Chan¹,

SURYADIPURA²,

Kostini³

et al. 2021

GTG

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This study aims to assess the effect of cognitive image and city brand equity on total city branding, evaluation of word-ofmouth (WOM), brand commitment and intention to revisit. The conceptual model used in the impact study of the impact of tangible and intangible elements related to city branding. Involving 423 tourists visiting four cities in West Java, Indonesia as an assessment of the variables studied. The results showed that the conclusions on cognitive image, city brand equity and brand commitment were low. While the other categories are classified as good. These findings also reveal the analysis of the relationship between variables, including cognitive image variables that have a significant effect on city brand equity. Cognitive image is explained through the dimensions of quality experience, tourist attraction, infrastructure environment, and outdoor activities. Meanwhile, city brand equity is measured by brand awareness, brand loyalty, and brand value. Furthermore, the results also show that the variable city brand equity has a significant effect on the variable word-of-mouth (WOM), brand commitment, and the intention to revisit. The most significant influence exerted on brand commitment. These results indicate that the condition of city brand equity affects how wordof-mouth, brand commitment, intention to revisit. This study only discusses part of the tourism activities carried out in these four destinations, so to confirm these findings it is necessary to carry out further research on various destinations and events.

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“…Pro-Poor Tourism (PPT) has a significant effect on the opening of new job opportunities, an increase in income, the community's welfare, the growth of actors in micro-economic activities, and a reduction in the number of poor people. There is a direct relationship between economic and non-economic benefits for the poor in implementing PPT, and the positive impact of tourism on the poor (Ashley and Roe, 2002;Matarrita et al, 2010;Sakata and Prideaux, 2012;Graci, 2013;Mlambo and Ezeuduji, 2020). While Scheyvens (2009) states that tourism is not sufficiently evident in reducing poverty, it is still necessary to strengthen indicators in theory and economic concepts to show that tourism can reduce poverty.…”

Section: Introductionmentioning

confidence: 99%

“…Tourism has been perceived as a meaningful diversification of the economy. More importantly, tourism is professed as being able to alleviate poverty among the poor, the majority of whom live in tourism resource-rich areas (Ashley and Roe, 2002;Scheyvens, 2009;Matarrita et al, 2010;Sakata and Prideaux, 2012;Graci, 2013;Mlambo and Ezeuduji, 2020). Therefore, tourism becomes an ideal candidate for poverty alleviation in Indonesia due to its labour-intensive nature, enabling it to employ disadvantaged community members with very little formal training, e.g., women and youth.…”

Section: Introductionmentioning

confidence: 99%

Social Morphology of Poverty in Tourism Area: A Thick Description Study in Parakansalak Village of Sukabumi, West Java, Indonesia

Rizal¹,

Apriliani²,

PERMANA³

2021

GTG

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This research discusses ecological relations in rural areas with the people, thereby placing it within the village's poverty frame for a long time. By taking the case in Parakansalak Village, Sukabumi District, West Java, Indonesia, this research is expected to contribute to poverty studies related to natural resources and the environment. Noting the Indonesian people's great work is poverty alleviation, this research tries to provide a rationale for several villages still in the puddle. Thus, the research method used is the ethnographic method so that the strong character gets what Clifford Geertz calls thick descriptions. The results of this study reveal the facts why this is so by raising several basic things, namely: a) associated with citizens as farmers who have a level of dependence on the land that is their source of livelihood in agriculture, b) in terms of agricultural land production which is very dependent in climate, c) the level of production is not enough to provide benefits for the fulfillment of the needs of farmers because of the absence of agricultural land - because the land is only limited by a handful of citizens, and d) creating a social structure that is fully agreed with the land, thus creating poverty as a form of social morphology. The impact of spatial production as a form of social morphology illustrates poverty conditions in Parakansalak Village.

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South Africa’s Kwazulu-Natal Tourism Destination Brand Essence and Competitiveness: Tourists’ Perspectives

Cited by 6 publications

References 11 publications

Developing a Resort Destination Through the Eyes of the Tourist

Developing a Resort Destination Through the Eyes of the Tourist

An Integrative Model of Cognitive Image and City Brand Equity

Social Morphology of Poverty in Tourism Area: A Thick Description Study in Parakansalak Village of Sukabumi, West Java, Indonesia

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