Journal of Mathematical Psychology volume 49, issue 6, P464-480 2005 DOI: 10.1016/ View full text
A.A.J. Marley, J.J. Louviere

Abstract: Over the past decade or so, a choice design in which a person is asked to select both the best and the worst option in an available set of options has been gaining favor over more traditional designs, such as where the person is asked, for instance, to: select the best option; select the worst option; rank the options; or rate the options. In this paper, we develop theoretical results for three overlapping classes of probabilistic models for best, worst, and best-worst choices, with the models in each class p…

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