The growth of hotel development in Bali Indonesia has increased rapidlythus severe competition occurred in the hotel business (Adriansyah &Afiff, 2015). The emerge of accommodationsubstitutions such as on AirBnB, RedDorz, Residence, Villas, Capsule Rooms, Apartments, Sharing Rooms, and boarding houses contribute to the vast competition (Susilowardhani & Wiastuti, 2016). In addition, the presence of this substitution act as a solution for tourists who are looking for affordable accommodation (Susilowardhani & Wiastuti, 2016). Therefore, good company performance is required to sustain in the competition environment (Hinson, Abdul-Hamid & Osabutey, 2017). Study conducted by Lin & Wu (2014), views the use of resources based on company aims to produce competitive advantages and oriented to customer (Jalilvand, 2017). Resource based view implementation is also a strategic choice so that company able to compete with competitors (Otola, Ostraszewska & Tylec, 2013). Company will survive and sustain if only able to adapt in implementing the learning orientation (Hakala & Kohtamäki, 2011). Furthermore, learning orientation is crucial in recognizing the value of new information, assimilate it, and apply it to commercial purposes(Kharabsheh et al., 2017).In order to deal with competition, various businesses should prioritize competitive advantages compared to similar companies, including for hotel (Jalilvand et al., 2018). Rezazadeh et al. (2016) states that technology orientation affects the success of companies to compete with competitors.Ability in the application and utilization of the latest technology is one advantage that is not easily imitated by competitors (Al-Ansari, Altalib & Sardo, 2013). This is also in line with Lichtenthaler (2016) study that shows how technology orientation determinethe increase of company performance of with absorptive capacity as a mediating