Socialization, Gender, and Adolescent's Self‐Reports of Their Generalized Use of Product Labels

Mangleburg, Tamara F.; Grewal, Duruv; Bristol, Terry

doi:10.1111/j.1745-6606.1997.tb00391.x

Cited by 59 publications

(47 citation statements)

References 33 publications

(35 reference statements)

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“…Finally, prior research suggests that females engage in more overt communication about consumption with peers than males (cf. Mangleburg, Grewal, & Bristol, 1997), which may make them particularly prone to influence from peers regarding such things as brand preference. Thus, a convenience sample of college women and their mothers was used in this study.…”

Section: Methods Subjects and Survey Designmentioning

confidence: 98%

Intergenerational influence: Roles of conformity to peers and communication effectiveness

2005

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This research adds to the growing body of literature in consumer socialization by examining intergenerational influence on brand preferences and consumption orientations in parents and young-adult offspring. Two factors suggested in past research to affect intergenerational influence are investigated: conformity to peers and communication effectiveness. A new rigorous method is introduced to demonstrate intergenerational similarity in mother/daughter dyads, distinct from an incipient level of similarity that may occur by chance. Results indicate that communication effectiveness is positively related to intergenerational agreement in all six consumption domains studied, whereas daughter's conformity motivation is related only to prestige sensitivity. Implications and directions for future research are discussed.

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Section: Methods Subjects and Survey Designmentioning

confidence: 98%

Intergenerational influence: Roles of conformity to peers and communication effectiveness

2005

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“…The assessment of adolescents' consumer decision-making styles involved a total of 32 items, 19 of which covered six of the eight decision-making styles originally proposed by Sproles and Kendall (1986) (Perfectionism and high quality conscious; Price conscious and value for money; Brand conscious and price equals value; Recreational and hedonistic; Impulsive and careless; and Confused by overchoice) and 13 of which were drawn from past studies of consumer socialization and adolescents' consumer behavior (see Mangleburg, Grewal, & Bristol, 1997;Palan, 1998) for their relevance to adolescents' decision-making styles.…”

Section: Methods Datamentioning

confidence: 99%

Adolescents' perceptions of family communication patterns and some aspects of their consumer socialization

Kim¹,

Lee

Tomiuk

2009

Psychology and Marketing

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This study examined the effects of family communication patterns (FCP) on adolescent consumers' decision-making styles and influence in family purchase decisions. Two underlying dimensions of FCP (concept-orientation and socio-orientation) were measured separately for mother-child communication and father-child communication and regressed on adolescents' use of the selected decision-making styles and influence in purchase decisions involving durable products and nondurable products for their own use. Results show that only mother-child communication patterns have significant associations with adolescents' decision-making styles and family purchase influence. Specifically, mothers' concept-oriented communication was positively linked to children's use of utilitarian decision-making styles (e.g., careful and deliberate decision making) and social/conspicuous decision-making styles (e.g., recreational and hedonic decision Psychology & Marketing, Vol. 26(10) Consumer socialization encompasses various types of learning that affect young people's acquisition of consumer skills as well as consumption-related knowledge, preferences, and attitudes. One aspect of consumer socialization that has attracted considerable research involves the issues of parent-child interactions (Carlson & Grossbart, 1988;Carlson, Grossbart, & Stuenkel, 1992;Mandrik, Fern, & Bao, 2005;Moschis, Moore, & Smith, 1984;Rose, Boush, & Shoham, 2002). Acknowledging the critical role parents play in children's consumer socialization, these studies focus on how parent-child interaction styles and orientations are linked to parents' socialization practices and children's consumer behavior, including their consumption/purchase autonomy, influence and participation in family purchase processes, use of market information, and attitudes toward advertising.Two aspects of parent-child interactions have emerged prominently in past research on child development and consumer socialization, namely, parenting style (Carlson, Grossbart, & Stuenkel, 1992;Carlson & Grossbart, 1988;Darling & Steinberg, 1993;Rose, 1999;Steinberg et al., 1991) and family communication patterns (FCP) (Carlson, Grossbart, & Walsh, 1990;Carlson, Grossbart, & Stuenkel, 1992;Moschis, 1985;Rose, Boush, & Shoham, 2002;Rose, Bush, & Kahle, 1998). The present study provides a focus on the latter. In its original conception, FCP refers to the frequency, type, and quality of communication among family members (Carlson, Grossbart, & Stuenkel, 1992;Moore & Moschis, 1981). In consumer socialization research, however, the concept is more closely identified as a characterization of parental messages to children. Specifically, previous research has conceived and measured FCP along the dimensions of conceptorientation and socio-orientation in parental messages imparted to children (Carlson et al., 1994;Moschis, 1985;Moschis, Moore, & Smith, 1984). This study investigates the influence of each of these two dimensions of FCP on children's influence in family purchase decisions (Jenkins, 1979;Kim & Le...

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“…Privacy Rights Clearinghouse 2009). However, young people also learn from direct and indirect interaction with peers through discussions, rulemaking, reinforcement and modeling (Koesten and Anderson 2004, Mangleburg et al 1997, Moore et al 2002. In particular, 'digital natives' 2 have an inclination to trust peer opinion and public consensus rather than established data sources (Hershatter and Epstein 2010) and have in some cases entirely integrated their social lives and their electronic gadgets (Wells et al 2012) using their smartphones to gather information and to connect with friends (Bhave et al 2013).…”

Section: Introductionmentioning

confidence: 99%

The influence of parents versus peers on Generation Y Internet ethical attitudes

Mitchell

Petrovici

Schlegelmilch

et al. 2015

Electronic Commerce Research and Applications

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Note: All research procedures were conducted in accordance with the ethical guidelines of the host country. 2 AbstractWe examine the role of parental style vs peer influence on Generation Y's attitudes towards online unethical activities using a survey of a matched parent-child sample.Results suggest that a protective parental style has the greatest impact on Generation Y's online ethical attitudes, while a strict discipline style has no significant influence.Peers are more influential, but not as influential as when there is agreement between parents and their children on a specific activity. Methodologically, the research highlights the necessity to measure family dyads and assess whether or not parents and their children's perceptions are the same.

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Socialization, Gender, and Adolescent's Self‐Reports of Their Generalized Use of Product Labels

Cited by 59 publications

References 33 publications

Intergenerational influence: Roles of conformity to peers and communication effectiveness

Intergenerational influence: Roles of conformity to peers and communication effectiveness

Adolescents' perceptions of family communication patterns and some aspects of their consumer socialization

The influence of parents versus peers on Generation Y Internet ethical attitudes

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