“…Instead, a monetized subscription-based business model offering commercial-free and data protected social exchanges could potentially find greater support if social media operators and regulators went beyond safeguarding data protection and rights of minors, into encouraging a more socially responsible social media business model. Equally with corporate social responsibility (CSR) initiatives in other industries – i.e., the food and beverage industry, which has endorsed healthier eating habits or more environmentally friendly agricultural and trading conditions ( World Health Organization, 2004 ) – the greater promotion of user rights and representation, the reduction of poverty, social inequality, and greater access to media literacy, the prevention of sedentary lifestyles and obesity, radicalization, and the encouragement of social entrepreneurship could be just a few of the social media industry’s CSR initiatives for a healthier platform ecosystem ( Afridi and Joseph Rowntree Foundation, 2011 ; Paus-Hasebrink et al, 2019 ; Throuvala et al, 2020 ).…”