“…The concern is not just about data mining and marketing that could influence patients to seek drugs they do not need or to spend more money on branded drugs rather than generics. More broadly, employers, health insurers, and/or identity thieves could gain access to users’ profiles, leading to negative consequences, including privacy compromise, social embarrassment, discriminations from employers and insurance companies, identity theft, and so forth [5,20]. Because health-related SNS are not HIPAA-covered entities, these concerns are very real and must be addressed seriously.…”