Abstract:Subject area
Marketing management, digital marketing, advertising and promotion management, and technology management.
Study level/applicability
The case is suitable for BBA and MBA students. It can also be considered in executive education programs.
Case overview
Venkatesh Kothapalli, the marketing head at Reebok India headquarters at Gurgaon, was in a decision dilemma about the effectiveness of using social media marketing and its employment in the current scheme of marketing strategy being planned. He h… Show more
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