Social media integration: An opportunity for SMEs sustainability

Bruce, Emmanuel; Keelson, Solomon Abekah; Amoah, John; Egala, Sulemana Bankuoru

doi:10.1080/23311975.2023.2173859

Cited by 12 publications

(5 citation statements)

References 111 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The structured questionnaire was administered to marketing and sales managers of the selected financial institutions through offline and online techniques to test the proposed research model and the hypotheses. Recently, both online and offline data collection methods have been utilized (Bruce et al, 2023;Khan et al, 2023). Before beginning the data-gathering activities, formal authorization was obtained from the specified organizations.…”

Section: Customer Satisfactionmentioning

confidence: 99%

“…Again, respondents/participants were free to leave the questionnaire's online portal after answering. According to Bruce et al, (2023), a quantitative study with more than 300 respondents is deemed to be appropriate for such a study to be carried out. Due to its capacity to produce incredibly complicated models and its adaptability to needs about requirements, partial least square-structural equation modeling was chosen as the…”

Section: Customer Satisfactionmentioning

confidence: 99%

See 1 more Smart Citation

Evaluating the Impact of Marketing Communication Mix on Customer Satisfaction: The Mediating Role of Service Quality Delivery

Sobre Frimpong,

Kweku Hope,

Obeng Acheampong

et al. 2023

IJEK

View full text Add to dashboard Cite

Customers are important stakeholders in the financial industry, and therefore management must place a high priority on their satisfaction. In this paper, we investigated the impact of marketing communication mix on customer satisfaction being mediated by service quality within the financial industry. Data was drawn from marketing and sales managers of financial institutions, non-financial institutions, and microfinance companies. A sample of 372 marketing and sales managers participated in this study from financial, non-financial, and microfinance institutions across the three business regions in Ghana. The study deployed the quantitative approach to achieve the objective set. Partial Least Square-Structural Equational Modeling version 3.3 was adopted in this study to analyze the data and its processing. Out of the eleven hypotheses formulated, seven of them were significant, while four were insignificant. According to the findings, firms with greater levels of marketing communication mix should employ this performance metric to attract and achieve high-quality customer satisfaction because customer satisfaction is critical to a company's success. To management, it set a ground for them as superintendents of businesses to tailor-make their products in line with the customers’ preferences and satisfaction. The limitations and future research directions are equally presented in the paper.

show abstract

Section: Customer Satisfactionmentioning

confidence: 99%

Section: Customer Satisfactionmentioning

confidence: 99%

Evaluating the Impact of Marketing Communication Mix on Customer Satisfaction: The Mediating Role of Service Quality Delivery

Sobre Frimpong,

Kweku Hope,

Obeng Acheampong

et al. 2023

IJEK

View full text Add to dashboard Cite

show abstract

“…Manufacturing sector studies show the role of social media in improving marketing and R&D interface within a B2B model (Chirumalla et al, 2018). Engagement of manufacturing SMEs in social media in developing economies was found to increase their performance and sustainability (Bruce et al, 2023). In the trade sector, social media are used mostly for marketing purposes, in the process of selling and analysing consumer opinions (Zhan et al, 2021).…”

Section: Introductionmentioning

confidence: 99%

Effect of reputation and social media on the financial performance of SMEs – a comparison between selected business sectors

Blajer-Golebiewska,

Vasa

2024

JOBS Journal

View full text Add to dashboard Cite

Research background: The growing popularity of social media increased its significance as a tool for enhancing corporate reputation. However, SMEs are less engaged in social media than large companies. For this reason, numerous SMEs miss the benefits they could derive from using the potential of social media and fail to optimize their reputation management strategies. Furthermore, substantial diversity among SMEs in their social media engagement practices is evident. Consequently, it is crucial to investigate this problem and identify SME owners' and managers’ perceptions of reputation and social media in specific business sectors. Purpose of the article: The aim of this study is to examine and quantify the effect of the importance of corporate reputations and social media on financial performance. Methods: The questionnaire was completed by 864 SMEs engaged in business activities within one of the following sectors: manufacturing, trade, services, and construction. Subjective perceptions of owners and managers of small and medium enterprises (SMEs) were analyzed. Data collection was conducted in the four Central European countries in the years 2022-2023. The statistical hypotheses were verified using correlation analysis and linear regression modelling. Analytical software IBM SPSS Statistics no. 28 was used in the statistical evaluation of the research data set. Findings & Value added: The corporate reputation of companies is a significant factor, which has a positive effect on the acceptable profit of a company in the business sector of manufacturing, trade, construction, and services. The strongest effect is present in the sector of construction. Social media is an important factor with a positive effect on the perception of a sufficient profit of a company by each business sector except construction. The strongest effect is present in the sector of manufacturing. Corporate reputation was found to be insignificant for the perception of the ability to pay obligations (solvency) in the manufacturing sector. This effect is stronger in the construction sector in comparison to the trade and services sectors.

show abstract

“…In the digital age, Social Media (SM) platforms have evolved from mere communication tools to pivotal economic growth and innovation drivers Mention et al, 2019). Their expansive reach and interactive nature have transformed how businesses operate, engage with customers, and achieve competitive advantage (Bruce et al, 2023). SM's role in fostering economic development and reducing unemployment has garnered significant attention from How to cite this paper: Daood, R. M., Wang, J., & Oppong, E. O.…”

Section: Introductionmentioning

confidence: 99%

Assessing Depth of Social Media Presence on Financial Performance of SMEs: Evidence from Syrian SMEs. A Panel Fixed Effect Analysis

Daood,

Wang,

Oppong

2024

AJIBM

View full text Add to dashboard Cite

This study examines the impact of social media adoption on the financial performance of small and medium-sized enterprises (SMEs) in Syria. Using data from 2010 to 2022 covering 40 registered SMEs under the Ministry of Trade, we employ a Panel Fixed Effect model to analyse the relationship between depth of social media usage and firm financial performance metrics such as profit growth, return on equity growth, and return on assets growth. Additionally, we utilise robust models, including the panel error correction model, panel dynamic least square regression, method of moment quantile, and difference-in-difference estimation, to ensure the reliability of our estimates. The findings of this study contribute to the growing literature on the impact of social media on SMEs in emerging markets, particularly in the context of Syria.

show abstract

Social media integration: An opportunity for SMEs sustainability

Cited by 12 publications

References 111 publications

Evaluating the Impact of Marketing Communication Mix on Customer Satisfaction: The Mediating Role of Service Quality Delivery

Evaluating the Impact of Marketing Communication Mix on Customer Satisfaction: The Mediating Role of Service Quality Delivery

Effect of reputation and social media on the financial performance of SMEs – a comparison between selected business sectors

Assessing Depth of Social Media Presence on Financial Performance of SMEs: Evidence from Syrian SMEs. A Panel Fixed Effect Analysis

Contact Info

Product

Resources

About