Social media influence on purchase intentions: instrument validation

Reiter, Lauren; McHaney, Roger; Connell, Kim Y. Hiller

doi:10.1504/ijwbc.2017.082719

Cited by 18 publications

(19 citation statements)

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“…Entrepreneurs’ social competence and skills [ 66 ], proven as influencing entrepreneurial processes effectiveness, is expressed by social media. Social media can facilitate personal relationships between users but its strength resides in its capability to enable many-to-many interactions [ 11 ]. The study concludes that social media does exert influences on entrepreneurial opportunity recognition both independently and almost equally through social networks.…”

Section: Discussionmentioning

confidence: 99%

“…Social media (SM) comprises technologies that allow the generation of user-created information and support user interaction [ 11 ]. It allows the development of virtual relationships on many levels [ 42 , 43 ].…”

Section: Literature Review and Hypothesis Developmentmentioning

confidence: 99%

“…In the last decade, social media applications have dramatically changed the way entrepreneurs interact with stakeholders, other businesses and people. Entrepreneurs now use tools provided by social media, comprising technologies that allow the generation of user-created information and support user interaction [ 11 ], to interact with current and future customers [ 12 ], enabling the discovery of new customers and the collection of information [ 13 ]. The increasing use of social media applications makes social media a necessary platform for entrepreneurs to build up their own social networks [ 14 ].…”

Section: Introductionmentioning

confidence: 99%

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Analysis of Social Media Impact on Opportunity Recognition. A Social Networks and Entrepreneurial Alertness Mixed Approach

Ceptureanu

Cristescu

et al. 2020

Entropy

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This paper investigates the effects of social media on entrepreneurial opportunity recognition. Combining the internal and external approaches of opportunity recognition, the study analyzes how social media influences the entrepreneurs in discovering new entrepreneurial opportunities. Structural equation modeling was used in this study, using the variance-based partial least squares (PLS)–structural equation modeling (SEM), on a sample of 354 entrepreneurs. We concluded that social media directly and positively influences entrepreneurial opportunity recognition while entrepreneurial alertness (internal approach) and social networks (external approach) partially mediates its indirect effects on entrepreneurial opportunity recognition. The study contributes to the existing literature by bringing new insights into the entrepreneurial opportunity recognition process by focusing on a poorly represented factor in the literature, social media.

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Section: Discussionmentioning

confidence: 99%

Section: Literature Review and Hypothesis Developmentmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Analysis of Social Media Impact on Opportunity Recognition. A Social Networks and Entrepreneurial Alertness Mixed Approach

Ceptureanu

Cristescu

et al. 2020

Entropy

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“…The TAM has been adapted from the TRA method to theorise computer technology usage behaviour (Davis, 1989). Both models are found to be useful in analysing consumer behaviour and retail in online environments, for example, internet shopping (Andrews & Bianchi, 2013), social media (Chiang, 2013;Gironda & Korgaonkar, 2014;Reiter et al, 2017) and e-tailing (Liao et al, 2014). The use of TRA and TAM frameworks in this current study offers several theoretical advantages as they have been extensively tested and validated in various digital contexts (Wirtz & Göttel, 2016;Bianchi & Andrews, 2018).…”

Section: Theoretical Background and Hypothesis Development Theoreticamentioning

confidence: 99%

“…The primary goal is to clarify the influence of SMMAs on customer behaviour, in terms of satisfaction towards apparel brand, by combining the TRA with the TAM. The theories mentioned above have been found useful for investigating consumer behaviour in digital environments (Andrews & Bianchi, 2013;Wirtz & Göttel, 2016), and social media (Reiter et al, 2017). This paper has three contributions.…”

Section: Introductionmentioning

confidence: 99%

The Influence of Social Media Marketing on Apparel Brands’ Customers’ Satisfaction: The Mediation of Perceived Value

Yang

Khan

Zhang

2020

AAMJ

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The development of social media has changed traditional media by providing a platform to conduct marketing and advertising activities. Nowadays, social media offers the opportunity to build a relationship between customers and brands. The strategic use of social media marketing has significant importance for customers as well as for marketers. In this paper, the influence of social media marketing activities (SMMAs) is assessed on apparel brands’ perceived value and Chinese customers’ satisfaction. The data was collected through a quantitative survey-based approach from Chinese social media and apparel brands’ users (n = 355). The collected data from respondents were analysed through the confirmatory factor analysis (CFA) and Hayes PROCESS macro. Based on our findings, it is noted that SMMAs play an essential role in improving the brand perceived value and customers’ satisfaction in China. Moreover, it is also concluded that the apparel brand’s perceived value significantly mediates the relationship between SMMAs and customers’ satisfaction. This study provides several theoretical and practical guidelines to the marketers in China to effectively implement their advertising activities on social media platforms.

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Online Customers Satisfaction on Repurchase Intention: Role of Mobile Shopping Perceived Customer

Hendar

Sudarti

Rhemananda

2020

Complex, Intelligent and Software Intensive Systems

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Social media influence on purchase intentions: instrument validation

Cited by 18 publications

References 0 publications

Analysis of Social Media Impact on Opportunity Recognition. A Social Networks and Entrepreneurial Alertness Mixed Approach

Analysis of Social Media Impact on Opportunity Recognition. A Social Networks and Entrepreneurial Alertness Mixed Approach

The Influence of Social Media Marketing on Apparel Brands’ Customers’ Satisfaction: The Mediation of Perceived Value

Online Customers Satisfaction on Repurchase Intention: Role of Mobile Shopping Perceived Customer

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