“…The TAM has been adapted from the TRA method to theorise computer technology usage behaviour (Davis, 1989). Both models are found to be useful in analysing consumer behaviour and retail in online environments, for example, internet shopping (Andrews & Bianchi, 2013), social media (Chiang, 2013;Gironda & Korgaonkar, 2014;Reiter et al, 2017) and e-tailing (Liao et al, 2014). The use of TRA and TAM frameworks in this current study offers several theoretical advantages as they have been extensively tested and validated in various digital contexts (Wirtz & Göttel, 2016;Bianchi & Andrews, 2018).…”