“…TripAdvisor was chosen as the only data source because, first, it is the largest social online network of travel consumers worldwide (O’Connor 2010) and, second, it provides a sharing platform for reviews and experiences among consumers (Wei, Miao, and Huang 2013). As part of social media, it is, therefore, a rich source of travel-related information, which can provide useful insights on travelers’ perceptions, attitudes, and destination images (Fotis, Buhalis, and Rossides 2012; Hays, Page, and Buhalis 2013; Leung et al 2013; Sigala, Christou, and Gretzel 2012; Xiang and Gretzel 2010). The main challenge researchers need to tackle when studying TripAdvisor data is the legitimacy and authenticity of reviews and shared experiences, an issue that has been questioned recently (O’Connor 2010).…”