Social Media Impact on Business: A Systematic Review

Almazrouei, Fatima Ahmed; Alshurideh, Muhammad; Kurdi, Barween Al; Salloum, Said A.

doi:10.1007/978-3-030-58669-0_62

Cited by 38 publications

(5 citation statements)

References 32 publications

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“…Selain itu, pemasar modern menghadapi beberapa tantangan baru ketika mengintegrasikan strategi pemasaran yang tepat dan terpadu untuk menjangkau sebanyak mungkin konsumen potensial dan juga membangun loyalitas dan kesadaran merek agar berhasil dan efektif berinteraksi dengan pelanggan melalui umpan balik langsung (Tamrakar, Pyo, & Gruca). 2018;Alshurideh et al, 2020;Hamadneh et al, 2021a). Pemasaran digital mampu menjangkau pelanggan secara massal dan luas dan memungkinkan perusahaan untuk dapat terlibat dengan mereka dengan cepat dan memadai melalui berbagai platform dan media online untuk memandu mereka melalui proses pembelian (Lodhi & Shoaib, 2017;Ahmad et al, 2021b&c).…”

Section: Pendahuluanunclassified

Dampak Pemasaran Digital terhadap Minat Beli Dengan Citra Merek sebagai Variabel Pemoderasi

Suarantalla¹

2023

jiip

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Penelitian ini bertujuan untuk menyelidiki dampak pemasaran digital, pemasaran media sosial, dan word of mouth terhadap Minat beli dengan efek moderasi citra merek. Pendekatan penelitian kuantitatif digunakan untuk mencapai tujuan penelitian. Data dikumpulkan dari sampel 100 pembeli online OLYMPIC. Menggunakan metode random sampling, data dikumpulkan menggunakan kuesioner elektronik. Analisis statistik seperti normalitas data dan ketahanan skala dilakukan dengan menggunakan perangkat lunak IBM SPSS 21, diikuti dengan pengukuran model dan pengujian hipotesis menggunakan perangkat lunak Smart PLS3. Hasil menilai validitas model pengukuran, model struktural, dan analisis moderasi, yang dilakukan berdasarkan tujuan penelitian. Temuan mendukung asumsi bahwa pemasaran digital memiliki efek positif yang signifikan terhadap Minat pembelian, dan bahwa efek deterrent dari citra merek menunjukkan efek yang signifikan. Studi ini berkontribusi pada literatur yang ada dengan memberikan saran dan arahan untuk penelitian masa depan terkait topik ini dalam konteks pemasaran dan belanja media sosial pada produk furniture.

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Section: Pendahuluanunclassified

Dampak Pemasaran Digital terhadap Minat Beli Dengan Citra Merek sebagai Variabel Pemoderasi

Suarantalla¹

2023

jiip

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“…The use of social media in a business context has experienced rapid development in the last decade (Almazrouei et al, 2021;Dwivedi et al, 2023;Nguyen et al, 2022). One platform that dominates users' attention is TikTok, which was originally known as a short video-sharing app (K. Liu et al, 2023;Sichach, 2023;Q.…”

Section: Introductionmentioning

confidence: 99%

Utilization of TikTok Shop Interactive Features and Their Impact on Consumer Purchasing Decisions

Dahniar,

Anugra,

Sakinah

et al. 2023

IJABM

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TikTok, a widely used social media platform, recently introduced the TikTok Shop interactive feature, enabling users to shop directly from videos. This study, employing a quantitative descriptive method, gathered data through surveys and questionnaires, focusing on consumers who accessed TikTok Shop. The findings reveal a significant positive impact of TikTok Shop's interactive features on consumer purchasing decisions. Users frequently engaging with products showcased in TikTok Shop videos are more likely to make purchases. Additionally, recommendations and reviews from other users on the platform significantly influence consumer purchase decisions

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“…Hence, it is evident that today's economy runs on knowledge and to capitalize on that fact, organizations need to work assiduously towards knowledge management. Knowledge has become one of the most important intangible assets for the organizations [2][3][4][5][6][7] that strives to maintain a competitive position over time, and provides a sustainable competitive advantage in a competitive and dynamic economy [8][9][10][11][12][13][14][15]. In [16] defines knowledge as a combination of experiences, values, contextualized information and ideas from experts that provide a framework to evaluate and incorporate new experiences and information.…”

Section: Introductionmentioning

confidence: 99%

Use of Multi Agent Knowledge Management System in Technology Service Providers

Bazargan

Salloum

Shaalan

2021

Lecture Notes in Networks and Systems

Self Cite

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The objective of this paper is to propose the use of a multi agent approach as a knowledge management system in a technology service provider (TSP) environment. The TSP shall ensure that the services provided are reliable and trustworthy to sustain in a competitive technology market. This is achieved by possessing a fleet of expert intellectual professionals who can diligently provide the required services to the clients. Hence, the retention of intellectual capital is crucial to succeed and sustain. Labor mobility presents a problem for TSPs who depend mainly on knowledge workers to provide its core business services. As when these knowledge-based resources leave their jobs they take the knowledge of organizational intellectual work with them. Hence, it is crucial for these TSPs to deploy necessary mechanisms to preserve and manage the organizational knowledge and knowhow to address the labor mobility problem. This study will detail out the solution and the implementation plan to address the labor mobility problem.

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Social Media Impact on Business: A Systematic Review

Cited by 38 publications

References 32 publications

Dampak Pemasaran Digital terhadap Minat Beli Dengan Citra Merek sebagai Variabel Pemoderasi

Dampak Pemasaran Digital terhadap Minat Beli Dengan Citra Merek sebagai Variabel Pemoderasi

Utilization of TikTok Shop Interactive Features and Their Impact on Consumer Purchasing Decisions

Use of Multi Agent Knowledge Management System in Technology Service Providers

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