2008
DOI: 10.1080/01441640801892504
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Abstract: In recent years, there has been growing interest in a range of transport policy initiatives which are designed to influence people's travel behaviour away from single-occupancy car use and towards more benign and efficient options, through a combination of marketing, information, incentives and tailored new services. In transport policy discussions, these are now widely described as 'soft' factor interventions or 'smarter choice' measures or 'mobility management' tools. In 2004, the UK Department for Transport… Show more

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Cited by 213 publications
(161 citation statements)
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“…Throughout the world, programs have begun to encourage car drivers to explore new modes of transportation such as transit, walking, or biking (Jones 2003;Cairns et al 2004;Brog 1998;Department of Transport 2000;Ampt and Rooney 1999;Rose and Ampt 2001;Taniguchi et al 2002;Taniguchi et al 2003). These encouragements typically increased awareness of travel alternatives through marketing and are generally termed travel feedback programs.…”
Section: Mode Shiftmentioning
confidence: 99%
“…Throughout the world, programs have begun to encourage car drivers to explore new modes of transportation such as transit, walking, or biking (Jones 2003;Cairns et al 2004;Brog 1998;Department of Transport 2000;Ampt and Rooney 1999;Rose and Ampt 2001;Taniguchi et al 2002;Taniguchi et al 2003). These encouragements typically increased awareness of travel alternatives through marketing and are generally termed travel feedback programs.…”
Section: Mode Shiftmentioning
confidence: 99%
“…However, increases in travel demand have meant that little change has been observed in terms of overall energy consumption. 'Soft' measures, such as information programmes and awareness raising schemes, seem only to influence changes in behaviour at the margins or over small geographical and temporal scales of application (Cairns et al, 2008).…”
Section: Decarbonising Transportmentioning
confidence: 99%
“…The evaluations show that car journeys have been reduced, the use of other modes of transport has increased, and the amount of carbon dioxide emissions has been reduced. According to Cairns et al [1], actions in the UK accounted for an average decrease of 4-5% in car use. Personal travel planning at workplaces resulted in a decrease of 10-30%, while personal travel planning within the household resulted in a reduction in the number of car trips by 7-15%.…”
Section: Introduction 11 Backgroundmentioning
confidence: 99%
“…The term Mobility Management (MM) (or Voluntary Travel Behaviour Change) is sometimes used to describe a variety of measures such as personal travel planning, travel awareness campaigns, workplace travel plans, school travel plans, and car-sharing schemes (Cairns et al [1]). According to Möser and Bamberg [2], different types of personal travel planning and marketing programs for sustainable transport modes are the most frequent MM measures implemented during the last ten years.…”
Section: Introduction 11 Backgroundmentioning
confidence: 99%
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