Shorts vs. Regular Videos on YouTube: A Comparative Analysis of User Engagement and Content Creation Trends
Caroline Violot,
Tuğrulcan Elmas,
Igor Bilogrevic
et al.
Abstract:YouTube introduced the Shorts video format in 2021, allowing users to upload short videos that are prominently displayed on its website and app. Despite having such a large visual footprint, there are no studies to date that have looked at the impact Shorts introduction had on the production and consumption of content on YouTube. This paper presents the first comparative analysis of YouTube Shorts versus regular videos with respect to user engagement (i.e., views, likes, and comments), content creation frequen… Show more
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