Setting B2B digital marketing in artificial intelligence-based CRMs: A review and directions for future research

Saura, José Ramón; Soriano, Domingo Ribeiro; Palacios‐Marqués, Daniel

doi:10.1016/j.indmarman.2021.08.006

Cited by 150 publications

(68 citation statements)

References 117 publications

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“…A framework has been presented to show the relationship between influential factors and then validated based on experts' opinions. Of course, many studies presented in the literature have examined the role and dimensions of using artificial intelligence technologies and their effects on digital marketing [11,17,89,100]. Still, so far, other papers have not emphasized the effects of IoE on marketing and have not provided a conceptual model for it.…”

Section: Discussionmentioning

confidence: 99%

“…Companies need to invest vast amounts of money in digitization [93], and their performance provides both the funds for the investments and chances for its maintenance and further development. The most critical areas of impact within this factor were those directly related to the income of dairy companies-smart equipment at home (e.g., fridges) and smart CRM software, as mentioned in the papers of [17,36,52]. It will be developed into more big data-based solutions such as supply chain control towers [52,94].…”

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confidence: 99%

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The Ideas of Sustainable and Green Marketing Based on the Internet of Everything—The Case of the Dairy Industry

2021

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The use of advanced computer technologies has dramatically changed marketing. Concepts such as smart, sustainable, and green marketing have emerged in the last 20 years. One of these new technologies is the Internet of Things (IoT), which has led to the development of the activities and performances of industries in various dimensions. For the various objects, such as people, processes, and data, involved in marketing activities, the Internet of Everything (IoE) as an evolved IoT is a possible future scenario. Some sectors pretend to be the first to implement this, and the more they rely on dynamic, unstable customer needs, the better a solution the IoE is for them. Therefore, this paper presents a clear vision of smart, sustainable marketing based on the IoE in one of the fast-moving consumer goods (FMCG) industries, the dairy industry. Key factors are identified to help readers understand this concept better. The expert interview makes it possible to draw a picture of the factors that have helped successfully implement the IoE in the dairy sector.

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Section: Discussionmentioning

confidence: 99%

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confidence: 99%

The Ideas of Sustainable and Green Marketing Based on the Internet of Everything—The Case of the Dairy Industry

2021

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“…In the current market relationships, organizational planning is an important cornerstone of business development [4,5]. The current prices for all products and resources are freely set by competing manufacturers and consumers [6,7], and each business individually decides what products they should manufacture in the upcoming planning period and in what quantity [8,9]. As a result, the planning process provides the necessary balance between the manufacturer and consumer of a given product, the market demand for goods and services, and the supply from the manufacturer [10].…”

Section: Hammer J Champymentioning

confidence: 99%

Product Quality Planning in Laser Metal Processing Based on Open Innovation Using Quality Function Deployment

Syreyshchikova

Pimenov

Yaroslavova

et al. 2021

Journal of Open Innovation: Technology, Market, and Complexity

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The results of the development of a modified quality function deployment (QFD) method, obtained for the first time to improve the product quality planning process in the metal cutting of laser technologies confirming the dynamics of open innovation, are presented. When using new marketing technologies, the requirements of consumers are established; a factorial model of customer satisfaction was determined with after an assessment by expert methods, their wishes were transformed into indicators of product quality, and its concept was developed. Product quality is enhanced by optimizing project specifications. The method of functional cost analysis (FCA) was applied for the manufacturing processes, which made it possible to reduce the costs of their implementation. New methods of product quality control were applied. The developed planning process is described by a sequence diagram, an algorithm, and a responsibility matrix. The research used search methods including Internet resources required for open innovation, namely functional modeling methods (IDEF) and the method of advanced product quality planning (APQP). The results of the achieved advantages of open innovation (reduction in research and development costs, implementation of the principles of total quality management (TQM), customer orientation, process approach, improvement) are recommended for further application both at the enterprise and in the metalworking of mechanical engineering. The practical significance of the results of this work is the reduction in internal and external failures by 12%; reduction in time for new product development by 9%; reduction in costs for online resources by 11% and quality control during production by 7%; reduction in labor costs for process management by 25%; and the stability of the process, which improved by 25%.

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“…The main objective of the present study is to conduct an empirical analysis of the relationship between these three dimensions of sustainability and to explore whether this relationship is moderated by gender. The gender variable is introduced into the model because several academic studies have reported that gender can positively influence the implementation or creation of sustainable development [8,9].…”

Section: Introductionmentioning

confidence: 99%

Using Partial Least Squares Structural Equation Modeling to Measure the Moderating Effect of Gender: An Empirical Study

2021

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Over recent decades, much has been written about sustainable development and its main dimensions (environmental, social, and economic). However, to date, there is a lack of academic literature on the relationship between these dimensions of sustainability, as well as whether sustainability is moderated by an individual’s gender. To fill this gap in the literature, the aim of this study is two-fold: first, we want to empirically analyze whether there is a relationship between these dimensions and, if so, whether this relationship is positive; secondly, we aim to evaluate whether gender influences the link between these dimensions of sustainability. To this end, a sample of 411 responses was analyzed using the Using Partial Least Squares Structural Equation Modeling (PLS-SEM) methodology. The results revealed that there is a positive relationship between the three dimensions of sustainability; however, the effect of gender was observed only in the case of the relationship between social and environmental sustainability. The paper concludes with a discussion of the results and an outline of their theoretical and practical implications for industry.

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Setting B2B digital marketing in artificial intelligence-based CRMs: A review and directions for future research

Cited by 150 publications

References 117 publications

The Ideas of Sustainable and Green Marketing Based on the Internet of Everything—The Case of the Dairy Industry

The Ideas of Sustainable and Green Marketing Based on the Internet of Everything—The Case of the Dairy Industry

Product Quality Planning in Laser Metal Processing Based on Open Innovation Using Quality Function Deployment

Using Partial Least Squares Structural Equation Modeling to Measure the Moderating Effect of Gender: An Empirical Study

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