volume 53, issue 1, P73-83 2020
DOI: 10.46909/cerce-2020-006
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O. A. ADEBISI, L. O. ADEBISI, I. B. OLATUNJI, T. O. DAODU, A. M. OMOFAIYE, O. A. AKILAPA

Abstract: This study seeks to assess consumers’ awareness, acceptability and willingness to pay for orange flesh sweet potato (OFSP) in Kwara State, Nigeria. Primary data, which was collected with the aid of a structured questionnaire, was used for the study. A three stage sampling procedure was used to select the respondents for the study. A total of 240 households were used for the study. The data collected were analyzed using descriptive statistics, contingent valuation method, logistic regression model and Likert-ty…

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