“…Although quite some empirical evidence has been found for the EPPM, more empirical research is needed on the potential moderating variables, such as personality traits that might influence the mechanism of the EPPM (e.g., Cauberghe, De Pelsmacker, Janssens, and Dens, 2009;Mowen et al, 2004;Ruiter, Verplanken, De Cremer, and Kok, 2004). Because self-esteem is associated with the quality and dynamics of social relations and feelings related to interpersonal acceptance and rejection (Baldwin, Baccus, and Fitzsimons, 2004), we further investigate whether the impact of high versus low perceived (self-)efficacy in a social fearful condition versus a social positive condition with no threat is different for people with high versus low self-esteem.…”