volume 64, issue 3, P227-234 2007
DOI: 10.1590/s0103-90162007000300003
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Abstract: ABSTRACT: The international restructuring process in the beverage sector reached the winemaking business in the 1990s, changing its panorama. Increasing competitive pressure is a characteristic of this period with significant impact in regions such as the countries belonging to the Mercosul block. To support firm strategies and public policies, the goal of this study was to identify the competition segments in winemaking in Rio Grande do Sul, the southern state of Brazil, and in a specific form to propose a t…

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