Segmentation by motivation for rural tourism activities in The Gambia

Rid, Wolfgang; Ezeuduji, Ikechukwu O.; Pröbstl‐Haider, Ulrike

doi:10.1016/j.tourman.2013.05.006

Cited by 174 publications

(137 citation statements)

References 38 publications

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“…Yagüe Perales (2002) describes this type of tourism as a "homecoming", which can be traced back to the beginning of the rural exodus. Detecting new behaviours and consumption patterns of tourists in rural regions have been the focus of recent studies (Frochot, 2005;Pesonen, 2012;Rid, Ezeuduji, & Pr€obstl-Haider, 2014, to cite a few). Their empirical results distinguish new types of tourists who make far greater and more profitable use of the landscape and associated environmental, cultural, and architectural resources.…”

Section: Introductionmentioning

confidence: 99%

Domestic demand for tourism in rural areas: Insights from summer stays in three French regions

et al. 2015

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a b s t r a c t Tourism has the potential to make a major contribution to the development of rural areas. However, empirical evidence suggests that its economic impact is limited, because rural visitors are thought to engage in few recreational activities and are seen as low spenders. This study gives new insights into the domestic demand in areas of France described as "rural", with data extracted from the national database provided by the French "tourism demand survey". The results of the "activity-based segmentation" of visitors' stays in three rural regions show that during the summer season, visits to friends or relatives, which involve little expenditure and no specific activities, continue to take place. However, more expensive stays are the most common. They involve activities aimed at experiencing the outdoors or enjoying local sights, based on natural and cultural amenities that are mainly located in regional natural parks. The main forms of accommodation are campsites and rural cottages. Gastronomic tourism has also emerged as an activity that attracts higher spending visitors. These findings are discussed in relation to the results of segmentation studies in other European countries. Their academic and management implications also are presented.

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Section: Introductionmentioning

confidence: 99%

Domestic demand for tourism in rural areas: Insights from summer stays in three French regions

et al. 2015

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“…This model proved to be a reliable and valid service quality measurement instrument for the business tourism industry (Swart and Roodt 2011a), while partial mediation through satisfaction is also evident (Chang and Polonsky 2012;Swart and Roodt 2011b). An investigation of market segmentation variables have become synonymous in tourism industry related research (Forgas-Coll et al 2013;Kim et al 2009a;Li et al 2013;Rid et al 2014). However, none of the identified studies indicated a moderating effect in the prediction of Retention through a SQSC.…”

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confidence: 99%

Market segmentation variables as moderators in the prediction of business tourist retention

Swart

Roodt

2014

Serv Bus

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This study explores whether five market segmentation variables moderate the relationship between the business tourist service quality scorecard (SQSC) and business tourist satisfaction (Satisfaction); or the relationship between the SQSC and business tourist retention (Retention). A cross-sectional field survey of South African business tourists yielded a sample of 498 respondents. Moderated multiple regression (MMR) analyses were used to investigate possible moderating effects. Findings suggest there are full moderation effects for gender in both the relationships between SQSC and Retention as well as Satisfaction and Retention. Partial moderation effects were evident for age and province. This study provides insights to enable business tourist managers to improve the service quality needs of each of the identified market segments, such as gender and age.

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“…Dimensionality reduction techniques have been used in a wide range of tourism studies: from image and perception analyses to motivation research. One of the main areas in which multivariate analysis is widely used is market segmentation studies (Dey & Sarma, 2010;Donaire et al, 2014;Keng & Cheng, 1999;Lee et al, 2006;Park & Yoon, 2009;Rid et al, 2014;Sinclari-Maragh et al, 2015;Upchurch et al, 2004;Voges, 2007). Guo et al (2015) conducted conjoint and a cluster analyses to segment Chinese spa customers in Hong Kong.…”

Section: Literature Reviewmentioning

confidence: 99%

What Really Matters is the Economic Performance: Positioning Tourist Destinations by Means of Perceptual Maps

Clavería

2017

SSRN Journal

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Segmentation by motivation for rural tourism activities in The Gambia

Cited by 174 publications

References 38 publications

Domestic demand for tourism in rural areas: Insights from summer stays in three French regions

Domestic demand for tourism in rural areas: Insights from summer stays in three French regions

Market segmentation variables as moderators in the prediction of business tourist retention

What Really Matters is the Economic Performance: Positioning Tourist Destinations by Means of Perceptual Maps

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