“…That said, underperformance in doctors is often difficult to understand and deal with, both for learners and for educators. The study presented in this issue, by Gingerich and colleagues entitled ‘Seeing but not believing: Insights into the intractability of failure to fail’, 2 provides important insights into why this is, by exploring the socio‐cognitive rules that guide how educators conceptualise, recognise, document and communicate underperformance, as a precursor to evaluation and remediation. Here, I reflect on their findings by juxtaposing them with other seminal works in an effort to further explore the stubborn challenge they address.…”