Scrutinizing Consumer Sentiment on Social Media and Data-Driven Decisions for Business Insights
Bhupinder Singh,
Christian Kaunert,
Rishabha Malviya
et al.
Abstract:AI tools have the capability to analyze emotions conveyed in substantial text inputs such as customer reviews or feedback. These algorithms categorize sentiment as positive, neutral or negative which offering valuable insights into customers' sentiments. The manual analysis of extensive text data is both impractical and time-consuming. Business Intelligence, a fundamental aspect of data analytics, encompasses the gathering, analysis and presentation of business information to facilitate strategic decision-maki… Show more
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