“…The media themselves, such as the press, television, or the Internet, are the result, or product of human creativity and are guided by the dominant informational function while maintaining Jakobson’s communication scheme, including the sender and recipient of the transmitted information (Drożdż, 2014 ). We also know very well that apart from the informational and communicational functions, the media have an overwhelming influence on society, co-create people’s attitudes, choices, and behaviour (Reed, 2020 ). The media decide in a very plastic and effective, or even in a “programmed” way, about how they shape views, opinions, observations, and regularities in many areas of life (Goban-Klas, 2005 ; Ryan, 2001 ).…”