2002
DOI: 10.1145/568760.568871
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Abstract: The aim of a metering system is the accurate measure of the number of accesses to a Web page in order to have feedback on the effectiveness of the advertising on the net. At the present, there are no standard means to measure the exposure of Web pages as well as the impact of online advertising campaigns. Indeed "traditional" metering techniques are afflicted by hit inflation and hit shaving attacks. In this paper we propose a framework to accurately count the number of visits to a Web site relying on cryptog…

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