Saúde e mídia na construção da obesidade e do corpo perfeito

Serra, Giane Moliari Amaral; Santos, Elizabeth Moreira dos

doi:10.1590/s1413-81232003000300004

Cited by 64 publications

(68 citation statements)

References 2 publications

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“…Assim, a cultura e os avanços tecnológicos são agentes responsáveis pela promoção do padrão de beleza magro, reforçando crenças culturais sobre a importância do controle de peso. Os hábitos alimentares, por outro lado, são construídos com base em determinações socioculturais, nas quais a mídia desempenha papel estruturador na construção e desconstrução de procedimentos alimentares 23 .…”

Section: I S C U S S ã Ounclassified

Discrepâncias na imagem corporal e na dieta de obesos

et al. 2008

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OBJETIVO: Este estudo avaliou a discrepância entre a imagem real e a imagem ideal de indivíduos obesos e procurou relacionar possíveis alterações no comportamento alimentar na busca desse corpo ideal. MÉTODOS: A amostra foi composta por 25 sujeitos, sendo 76% do sexo feminino e idade média de 39,24 (desviopadrão=5,01) anos. Dois instrumentos foram utilizados: a Escala de Aparência Física, cuja análise fatorial extraiu um único fator "Aparência Física" com precisão de α=0,74 para mulheres e α=0,73 para homens e o Questionário de Prioridade Alimentar elaborado para agrupar itens nas categorias que compõem a Pirâmide Alimentar. Foram realizados testes t pareados para comparar diferenças entre as imagens real e ideal e para comparar os comportamentos alimentares real e ideal. RESULTADOS: Os resultados apresentaram diferenças entre as imagens ideal e real, sendo a primeira representada de forma mais positiva que a última. Com relação ao comportamento alimentar, os resultados demonstraram diminuição no consumo de carnes e café preto e aumento no consumo de frutas e vegetais para atingir o corpo ideal. Porém, a amostra não mudaria os seus hábitos em relação ao consumo de cereais, laticínios, óleos e gorduras, doces e refrigerantes. CONCLUSÃO: Embora os resultados apresentem diferenças na percepção da imagem corporal, a amostra não mudaria os seus hábitos em relação às categorias do topo da pirâmide alimentar.

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Section: I S C U S S ã Ounclassified

Discrepâncias na imagem corporal e na dieta de obesos

et al. 2008

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“…Hence we used the model developed by S and S 7 , which was also applied by P et al 8 in the analysis of media approaches towards body and health issues. Based on this analytical scheme, discussions were structured as follows: a) Visual identity, related to the title and subtitle of the segment, which can be considered advertisement motivating viewers to watch the episodes and even to Data selection, collection and analysis follow the segment's advice.…”

Section: Methodsmentioning

confidence: 99%

A representação da Educação Física no quadro MEDIDA CERTA/90 DIAS PARA REPROGRAMAR O CORPO exibido pela tv Globo

Cândido

Palma

Assis

2016

Rev. bras. educ. fís. esporte

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This research aims to demonstrate some of the meanings attributed to Physical Education as seen on the Medida Certa segment, aired by Globo Television Network in the Fantastico show, in 2011. This segment showed the work of a Physical Education instructor whose goal was to "reboot" the body of the participants within three months. The adjustments basically consisted in the adhesion to physical activity and in dietary improvements. The audience was also invited to modify their behaviors by following the advice being given to the participants. Discourse analysis will be the theoretical basis for the investigation on the process of meaning production. The analyzed data was collected on the network's website, which made the segment temporarily available online. After careful observation, dialogues were transcribed and categories were identifi ed, the latter having been analyzed based on a preexisting analytical framework which considers the title, the speaker, the content of the speech, the intermediary and the strategies for publishing the discourse. Aside from shedding light on the meanings currently attributed to Physical Education in television media, the study refl ects on some of the principles that conduct the elaboration of bodily practices today. We concluded that the idea behind the Medida Certa segment has contributed to a biologic, risk-based outlook on Physical Education, which derives its value from being the subject's source of salvation through advice given mainly by the physical education instructor. The show's approach is also defi cient with regards to the social issues which the audience may face.

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“…Excess weight may be the cause of suffering, depression and social isolation (8) , jeopardizing quality of life, which is often imposed by the valuation of slender, athletic bodies, as demanded by the social standards of beauty (4) . The acknowledgment of obesity by the adolescent and the family (16) may become an opportunity of professional intervention and compliance with treatment (11) , as the adolescent, being a historic and cultural human being, cannot be conceived outside its context (17) .…”

Section: Obesity Was Emphatically Considered As a Diseasementioning

confidence: 99%

“…Advertising campaigns promote the sales of products such as sandwiches, soft drinks and fried foods, encouraging the interest for them and creating unhealthy eating habits (4) . On the other hand, fads and miracle diets promise immediate weight loss, seriously damaging health (5) .…”

Section: Introductionmentioning

confidence: 99%

“…Obesity generates negative expectations about the physical body, since it does not fit the popular beauty standards (4) , which tend to worship lean bodies and discriminate fat people. It could develop body image disorders, expressed through depressive moods, feelings of anxiety, guilt, dismay, deprivation, exclusion and eating disorders (5) .…”

Section: Introductionmentioning

confidence: 99%

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