Role of user-generated photos in online hotel reviews: An analytical approach

An, Qingxiang; Ma, Yong; Du, Qianzhou; Xiang, Zheng; Fan, Weiguo

doi:10.1016/j.jhtm.2020.11.002

Cited by 55 publications

(40 citation statements)

References 36 publications

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“…Le et al (2022) defined visual content by those contextual photos that enable easier perception of the content and clarify doubts regarding a certain offer. The link between online reviews of a visual nature and the usefulness of such reviews has already been identified in the literature (An et al, 2020;Hlee et al, 2018). Marder et al (2021) found an association between online reviews containing photos and intentions to purchase a travel product.…”

Section: The Significance Of Photos Within Online Reviewsmentioning

confidence: 85%

“…Online reviews by other users that contain photos get more attention from tourists, facilitate objective evaluation (Filieri, 2016) and enable easier processing of detailed information (Zhang et al, 2022). Photos by users are one of the ways to market the image of a certain tourist offer (He et al, 2022), because they enable the visualization of the tourist experience (An et al, 2020). Le et al (2022) defined visual content by those contextual photos that enable easier perception of the content and clarify doubts regarding a certain offer.…”

Section: The Significance Of Photos Within Online Reviewsmentioning

confidence: 99%

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The determinants of the usefulness of online reviews in the tourist offer selection

Sofronijević¹,

Kocić²

2022

Menadž u hotelijerstvu i turiz

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The dynamics of the development of tourism sector is reflected, among other things, in the fact that an increasing number of tourists choose an offer based on online reviews. Although it is true that due to the intensive development of communication via the Internet, online reviews are one of the dominant sources of information, their level of perceived usefulness may differ. The aim of the research is to examine the extent to which textual comments, photos and ratings of tourist offers determine the usefulness of online reviews. In order to analyze the results, we used exploratory factor analysis. Moreover, by using regression analysis, it was confirmed that usefulness affects the level of trust in online reviews, as well as that trust has implications for the intention to purchase a tourist offer. Finally, we came to conclusions that may have numerous implications for the decisions of marketing managers in the field of tourism.

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Section: The Significance Of Photos Within Online Reviewsmentioning

confidence: 85%

Section: The Significance Of Photos Within Online Reviewsmentioning

confidence: 99%

The determinants of the usefulness of online reviews in the tourist offer selection

Sofronijević¹,

Kocić²

2022

Menadž u hotelijerstvu i turiz

View full text Add to dashboard Cite

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“…For the first research question, a paired sample t -test was conducted to reveal whether customer satisfaction of each hotel has changed. To answer the second research question, this study has firstly applied Latent Dirichlet Allocation and sentiment analysis, followed by the review analytics procedure from An et al (2020) study, and then developed review characteristics, which included review topics and review sentiment; then a multiple linear regression analysis was carried out to test the relationship between rating and review characteristics in order to examine the key influencing factors of customer satisfaction before and after the outbreak of COVID-19.…”

Section: Methodsmentioning

confidence: 99%

Does hotel customer satisfaction change during the COVID-19? A perspective from online reviews

Song

Liu

Guo

et al. 2022

Journal of Hospitality and Tourism Management

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“…Social circles become the main source of influence, and they are far better than external marketing communication methods. Therefore, new marketing models such as word-of-mouth marketing [17][18][19][20], social media marketing [21][22][23][24], online celebrity marketing [25], and experience marketing [26][27][28][29] have emerged.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Marketing Management in the Hotel Industry: A Systematic Literature Review by Using Text Mining

Horng

Liu²,

Chou

et al. 2022

Sustainability

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The current research is a systematic review of the literature on hotel marketing management that provides evidence that hotel marketing management contributes to organizational performance and satisfaction, and provides insights into how hotel operators can successfully implement it. This systematic review of the literature is based on the analysis of 417 papers via a text-mining methodology. Through cluster analysis, we divided the literature on hotel marketing management into four clusters, namely, literature regarding marketing reviews and frameworks, marketing strategies, services, and customers. These results pointed to some potential directions for future research in each cluster. This research can benefit researchers studying the current topics in the hotel marketing management field and help them recognize potential research areas. Additionally, it enables hoteliers to understand the benefits and processes of hotel marketing and defines the key elements of implementing a successful marketing campaign.

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Role of user-generated photos in online hotel reviews: An analytical approach

Cited by 55 publications

References 36 publications

The determinants of the usefulness of online reviews in the tourist offer selection

The determinants of the usefulness of online reviews in the tourist offer selection

Does hotel customer satisfaction change during the COVID-19? A perspective from online reviews

Marketing Management in the Hotel Industry: A Systematic Literature Review by Using Text Mining

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