Role of new ideas in the mobile phone market share

Abstract

In this work, dynamics of diffusion of innovation in the smartphone markets is modeled by using an agent-based simulation in a period of 28 quarters starting from 2009. Rapid changes in smartphone technology affected the consumer preferences and two operating systems, namely Android and iOS, out of over 10 operating systems, and dominated the smartphone markets in a period of 6 years. The model aims to study the conditions of competition and adoption among similar high technology products. Relative roles of the essential parameters, namely affordability and social effects have been the main interest points in these studies. For this end, a simple, Cobb–Douglas production relation-based model on simple square lattice is introduced. The model parameters are adjusted to match the simulation results with the actual market shares data obtained from Statista. A clear relation between the model parameter values and global sales of different operating systems is observed.

Personal Information Classification on Aggregated Android Application’s Permissions

“…A parent organization re-identifies a user identity by combining different parts of information that has been collected from the individual app (App) publishes through several publishers (P; Figure 1). With 2.6 million apps and 95 billion downloads, Android is the top mobile app platform [42]. Therefore, this study considers all the permissions owned by the top two South Korean Android app publishers such as Kakao [43] and Naver [44].…”

Antecedentes e Consequentes do Valor Percebido em Usuários de Smartphone

“…A evolução dos telefones móveis para os smartphones fez surgir um novo segmento de mercado, caracterizado por intensa disputa, no qual a decisão quanto a qual marca comprar é amparada nas evoluções no software e hardware destes dispositivos (Gündüç & Eryiğit, 2018). Para esta categoria de produto, observa-se, contudo, uma tendência a recompra da mesma marca, ainda que a experiência anterior com uma marca possa nortear a preferência do consumidor fazendo com que a concorrente seja ignorada (Roets, Bevan-Dye & Viljoen, 2014).…”