Role of Corporate Social Responsibility in Croatian Export Companies

Abstract

Continuous globalization, rapid development of information-communication technologies, and the presence of new burning challenges for the global community have contributed to the perception of corporate social responsibility as a strategic tool that allows for successful differentiation and sustainable competitive advantage. The goal of this paper is to offer a short overview of the role of a strategic approach to corporate social responsibility, as well as emphasize the importance of such an approach in creating competitive advantage for a company, but also of sustainability of society as a whole. The paper is based on a primary research questionnaire conducted on middle-sized and large Croatian export companies, as well as a systematic analysis of previously published relevant international scientific papers in the area of corporate social responsibility.

The Multifaceted Sustainable Development and Export Intensity of Emerging Market Firms under Financial Constraints: The Role of ESG and Innovative Activity

“…Baric and Omazič [88], using a sample of Croatian export firms show that high-quality corporate governance is crucial for the company's reputation and improves the sustainability of business operations. Moreover, corporate social responsibility allows a company to differentiate itself from the competitors in the global market.…”

La responsabilidad social empresarial como estrategia de diferenciación de las empresas exportadoras

“…Así, se destacan las aportaciones de Tan, Ho, Pidani y Goveravaram (2021) en las cuales se destaca la RSE como una inversión estratégica. Existe consenso de criterios al considerar a la RSE como una herramienta estratégica (Barić y Omazić, 2018;Flores, Vega y Chávez, 2016;Marakova et al 2021;Nyuur, Ofori y Amponsah, 2019;Rueda, 2017), o como una fuente para generar oportunidades en segmentos de mercado (Boubakary y Moskolaï, 2016;Porter y Kramer, 2006).…”