Partnerships between the government, private players, and farmers are essential for agri-business in agricultural nations such as India. However, the farming community lacks awareness of and interest in entrepreneurship or partnerships. This study evaluates various approaches to promote farmer participation in agri-PPPs (public-private partnerships).A multistage and purposive sampling technique was employed. Nine agricultural produce marketing committee (APMC) markets in Karnataka, India, were randomly chosen to understand the PPP model's functioning in operating and maintaining cleaning and grading facilities. Of the total 180 respondents, 20 of each APMC were officials, traders, and farmers. Analysis of variance (ANOVA) and Duncan's method were applied to test each party's interest in PPPs. The fixed revenue-sharing model is the most suitable as the government bears the capital costs, while the private partner oversees operations. The proportionate revenue-sharing model is ideal for the private sector, which undertakes design, development, and operations, with limited government intervention. The ANOVA test indicated a significant difference in awareness and interest among farmers, traders, and officers. Further, a post hoc analysis with the Duncan method showed that the farmers having low awareness of and interest in PPPs.