volume 14, issue 1, P52-67 2019
DOI: 10.1177/1746847719831365
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Abstract: This paper presents a textual analysis of the Nickelodeon animated series Rocko's Modern Life. Drawing from the theories of Guy Debord and Imamura Taihei, the series is posited as a revelatory lens into the spiritual crisis of late capitalism. It is then argued that the series employs magical realism to depict an animist capitalism in which the fetishisation of commodities literally brings them to life. The show's characters experience the alienation of labour as the draining of their spirit, haunting their wo…

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