Risk Communication: Problems of Presentation and Understanding

Mortality Burden and Life-Years Lost Across the Age Spectrum for Adults Living with CKD

“… 20 For the individual with CKD, interpreting the significance of relative versus absolute risk as it pertains to themselves may be nebulous. 21 , 22 We see including LYL in discussions of risk as a less abstract way to frame the consequence of CKD at various ages. Using this framework, the presence of CKD implies a much larger reduction in lifespan at younger ages compared with older ages.…”

Negative COVID-19 Vaccine Information on Twitter: Content Analysis

“…Research in risk communication suggests the importance of a foundational knowledge of science and numeracy [ 31 ]. Since the availability of NVI is likely to persist in all media, efforts must continue to improve how information is communicated by focusing on individualized risk estimates and visual risk displays [ 32 ].…”

Changing Perceptions of Harm of E-Cigarettes Among U.S. Adults, 2012–2015

“…35 At the same time, exposure to e-cigarette vapor was linked to DNA damage, suggesting that e-cigarette use may raise the risk of cancer. 36 Findings of this study 36 were highlighted in a media article in which e-cigarettes were presumed to be “no safer than smoking.” 33,36 Confusing relative risk with absolute risk of e-cigarettes may contribute to framing bias 37 in risk communication and result in media reports and press releases in which the scientific evidence of absolute harm is highlighted and that of relative harm is overlooked. Objective findings may be obscured by the overall image and tone of the news story, 38 therefore negatively influencing public perceptions of e-cigarettes.…”