Abstract:Small and medium-sized enterprises (SMEs) play a critical role in the global economy, but they often face significant challenges in realizing sustainable growth and competitiveness. One way for SMEs to enhance performance is over leveraging power of culture, marketing, and product innovations. This paper examines impact of cultural, marketing and product innovations on SMEs' performance and provides insights into how SMEs can effectively use these three factors to gain a competitive advantage. The sales volume… Show more
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