Retracted: Online based Viva Voce Control System

Gehlot, Aastha; Singh, Rajesh; Joshi, Ankita

doi:10.1109/gcat55367.2022.9972161

Cited by 1 publication

(1 citation statement)

References 12 publications

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“…All these indicators have been selected in previous studies in the literature (Heriqbaldi et al , 2023; Florido-Benítez, 2023a, 2023c) and helped us to answer the three research questions and the main goal of this paper. Indeed, to measure the sustainability of the tourism industry at tourist destinations, it is required to examine the number of hotels and rooms, hotel occupancy rate and passenger and tourist arrival indicators (Aguirre et al , 2023; Gehlot and Singh, 2022).…”

Section: Methodsmentioning

confidence: 99%

Tourism promotion budgets and tourism demand: the Andalusian case

Florido-Benítez

2024

CBTH

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Purpose The purpose of this paper is to analyse the impact of Andalusia’s tourism promotion budgets and the efficiency of its campaigns from 2010 to 2022. Design/methodology/approach A mixed-methods approach is used. Tourism promotion budgets from 2010 to 2022 were measured as a supply indicator. Demand indicators (e.g. airport’s passenger arrivals, number of tourists and hotel occupancy rate) are analysed to measure tourism promotion budget impacts on them. Findings Tourism promotion budgets are a priority to stimulate tourism demand for Andalusia in times of uncertainly, and promotion campaigns are pivotal to attract and convert potential customers into actual tourists. Moreover, findings reveal that tourism promotion budgets had positive impacts on tourism demand. Whereas tourism promotion campaigns such as “Andalucía wants you back”, “Intensely”, Fitur, World Travel Market, ITB Berlin events and tourism advertising through digital channels have helped to improve tourism demand in Andalusia, ignoring the effects of the COVID-19 pandemic in the year 2020. Originality/value This study emphasizes how tourism promotion budgets and promotion campaigns must be constantly monitored by destination marketing organizations to measure the efficiency and effectiveness of assigned economic budgets and its return on investment.

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Section: Methodsmentioning

confidence: 99%

Tourism promotion budgets and tourism demand: the Andalusian case

Florido-Benítez

2024

CBTH

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Retracted: Online based Viva Voce Control System

Cited by 1 publication

References 12 publications

Tourism promotion budgets and tourism demand: the Andalusian case

Tourism promotion budgets and tourism demand: the Andalusian case

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