Abstract:The present study approaches the advantages and risks related to private labels under a retailers’ perspective, as well as the private label strategies and its growth in the Brazilian market. The paper analyses the strategies used by a large Brazilian supermarket chain with regards to its private labels’ management, using the case study method. The results showed the existence of two private label lines of products, with different strategies: one line of light products (proprietary brand) and another line of p… Show more
This work aims at identifying the characteristics of empirical papers on the issues of private labels and retail, published in national (Brazil) and international journals. The present research is a qualitative descriptive study,
This work aims at identifying the characteristics of empirical papers on the issues of private labels and retail, published in national (Brazil) and international journals. The present research is a qualitative descriptive study,
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