Retail Consumers’ Behavioral Intention to Use Augmented Reality Mobile Apps in Pakistan

Saleem, Muhammad; Kamarudin, Suzilawati; Shoaib, Haneen Mohammad; Nasar, Asim

doi:10.1080/15332861.2021.1975427

Cited by 39 publications

(25 citation statements)

References 92 publications

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“…Therefore, the current study aims to investigate the influence of organizational culture on strategic human resource management practices. Another recent survey by Saleem et al (2021) discussed that that "SEM approaches" strongly evaluate the study's model and "the structural coefficient path estimation".…”

Section: Discussionmentioning

confidence: 99%

“…Consequently, several authors illustrated that most social and business sciences studies widely use the SEM approach (Sarstedt and Cheah, 2019). It presents the model's reliability and validity (Saleem et al, 2021). Therefore, we also applied SEM approaches via "Smart PLS software" and obtained "covariance-based (CB-SEM) and partial least squares (PLS-SEM)."…”

Section: Discussionmentioning

confidence: 99%

“…Thereby, the range of all items was reordered under 0.60 range. According to Saleem et al (2021), if any item factor loading value is less than 0.06, it will not be considered significant for the study. Thus, the current study modified the measurement items according to the Saudi Arabia banking sector context requirement.…”

Section: Measurements Modelmentioning

confidence: 99%

“…We extracted the statistical values via "Smart PLS software", addressing the hypothetical link among the constructs under this study, the variance illustrated (R 2 ) for the research model, and the significance level (Wong, 019;Saleem et al, 2021). Tables 6-8 present the direct and indirect association between "organizational culture, employees' commitment, sustainable competitive advantages, and strategic human resource management practices.…”

Section: Hypothesis Testingmentioning

confidence: 99%

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Influence of Organizational Culture, Sustainable Competitive Advantages, and Employees’ Commitment on Strategic Human Resources Management in the Banking Sector of Saudi Arabia

Tawfig

Kamarudi

2022

BMS

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The rising trend of “strategic human resource management practices” is significantly leading the way to enhance the performance and competitive advantages of the banking sector. Thus, the banking sector in developing countries still using traditional HRM practices to sustain the competitive advantages and to achieve the business goals. The current study investigates the influence of organizational culture, employees’ commitment, and sustainable competitive advantages on the strategic human resource management practices in the banking sector of Saudi Arabia. We applied a resource-based view to achieve the research objectives. “Structural equation modelling-partial least square” (SEM-PLS) technique were applied to investigate the relationship among constructs under study. A cross-sectional method was applied to collect data from 181 employees working in different banks in Saudi Arabia. We found organizational culture significantly influence employees’ commitment and sustainable competitive advantages. Hence, employees’ commitment does not influence strategic human resource management practices; merely, sustaining competitive advantages significantly influence strategic human resource management practices. Additionally, employees’ commitment not mediates the relationship between organizational culture and strategic human resource practices. Thereby, sustainable competitive advantages mediate the relationship between organizational culture and strategic human resource management practices. Finally, the present study will help the banking sector to unearth the best implication of strategic human resource management practices as they can sustain the competitive advantages and achieve the business goals.

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Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Section: Measurements Modelmentioning

confidence: 99%

Section: Hypothesis Testingmentioning

confidence: 99%

See 2 more Smart Citations

Influence of Organizational Culture, Sustainable Competitive Advantages, and Employees’ Commitment on Strategic Human Resources Management in the Banking Sector of Saudi Arabia

Tawfig

Kamarudi

2022

BMS

Self Cite

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“…(2019) presented an employee hope model that can help organisations better understand employees' deviant behavioural intentions. Saleem et al. (2022) used the technology acceptance model from the retail industry to examine how augmented reality mobile apps affect users' behavioural intention to utilise this technology.…”

Section: Introductionmentioning

confidence: 99%

Intentions to adopt the blockchain: investigation of the retail supply chain

Mukherjee

Baral

Lavanya³

et al. 2023

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PurposeBlockchain can track the material from the manufacturer to the end customers. Therefore, it can ensure the product's authenticity, transparency and trust in the retail supply chain (SC). There is a need to trace and track the retail products before it reaches the customers to check the quality of the products so that expired products can be recycled and reused, which in turn will help gain customers' trust. This research aims to investigate retail employees' behavioural intention to adopt blockchain in the retail SC.Design/methodology/approachTo examine the behavioural intention of employees in the retail SC, the research uses three theories – the technology acceptance model; the unified theory of acceptance and use of technology; and the theory of planned behaviour. The technology acceptance model measures the employee's acceptance of blockchain in the retail SC. The unified theory of acceptance is used in this research to measure how blockchain adoption will improve the performance of the employees. The theory of planned behaviour is used in this research to measure whether the employees intend to adopt blockchain. A survey was carried out in the retail stores of India. Exploratory factor analysis and structural equation modelling were used for data analysis.FindingsThis study found that the employees of the retail stores have a positive intention and attitude to adopt blockchain technology. Further, it was found that perceived behavioural control and effort expectancy was not promoting blockchain adoption in the retail sector.Practical implicationsThis study will help the retail stores' employees understand the blockchain in their operations and will motivate the top management of the retail companies to adopt this technology. The study is limited to the retail SC in India only.Originality/valueThis study uses three theories technology acceptance model; the unified theory of acceptance and use of technology; and the theory of planned behaviour, which were not used in earlier studies of blockchain adoption in the retail SC.

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Use of Augmented Reality Application in E-learning System During COVID-19 Pandemic

Kamarudin

Shoaib

Jamjoom

et al. 2022

Explore Business, Technology Opportunities and Challenges ‎After the Covid-19 Pandemic

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Retail Consumers’ Behavioral Intention to Use Augmented Reality Mobile Apps in Pakistan

Cited by 39 publications

References 92 publications

Influence of Organizational Culture, Sustainable Competitive Advantages, and Employees’ Commitment on Strategic Human Resources Management in the Banking Sector of Saudi Arabia

Influence of Organizational Culture, Sustainable Competitive Advantages, and Employees’ Commitment on Strategic Human Resources Management in the Banking Sector of Saudi Arabia

Intentions to adopt the blockchain: investigation of the retail supply chain

Use of Augmented Reality Application in E-learning System During COVID-19 Pandemic

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