Restructuring: Constructive Processing of Information Displays in Consumer Choice

Coupey, Eloïse

doi:10.1086/209384

Cited by 95 publications

(67 citation statements)

References 27 publications

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“…Consumer researchers traditionally try to examine and understand numerous aspects of consumer behavior, such as individuals' abilities to evaluate products, to select and organize information in the retail environment, and to process information to make satisfactory decisions (Capon & Davis, 1984;Coupey, 1994;MacInnis, Moorman, & Jaworski, 1991). However, it is well known that rigorous and highly organized processing may characterize only part of consumer behavior in the marketplace.…”

Section: Introductionmentioning

confidence: 99%

Unfolding consumer impulsivity: An existential–phenomenological study of consumers with attention deficit disorder

Kaufman‐Scarborough

Cohen

2004

Psychology and Marketing

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This article attempts to unfold consumer impulsivity by gathering in-depth stories from persons whose impulsivity is a lifetime trait because of their attention deficit disorder (ADD/ADHD). The manuscript provides overviews of impulsivity, ADD, and impulsive consumer behavior. Insights into possible consumer-behavior challenges are offered from an information-processing perspective. Through thematic analysis of the respondents' lifetime stories, this study helps illuminate the black box of the consumer's mind with respect to impulsive consumption, by relating impulsive consumer behavior to specific problems in information processing. As such, it not only contributes to understanding of the consumer behavior of those with ADD, but also presents a kinder and gentler picture of consumers who are dealing with information overload and frustration, rather than what might be a more common stereotype of consumers who are simply out of control.

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Section: Introductionmentioning

confidence: 99%

Unfolding consumer impulsivity: An existential–phenomenological study of consumers with attention deficit disorder

Kaufman‐Scarborough

Cohen

2004

Psychology and Marketing

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“…A more comprehensive list including all the ingredients necessary for cooking Thanksgiving dinner is a deliberate memory device used to aid recall of a more complex and less frequently encountered situation. As trivial as these memory aids may seem, they play a major role in people's ability to restructure information or organize their daily lives (Coupey, 1994;Intons-Peterson & Fournier, 1986).Memory aids are classified into two general types: internal and external (Harris, 1980(Harris, , 1984. Znternal memory aids rely on devices internal to oneself, such as mental rehearsing and using rhymes or other mnemonic devices.…”

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confidence: 99%

Shopping Lists as an External Memory Aid for Grocery Shopping: Influences on List Writing and List Fulfillment

1999

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We explore the use of shopping lists as an external memory aid to consumers' grocery shopping by examining the factors that influence the content ofconsumers' shopping lists and the effectiveness of shopping lists as external memory aids. We analyze the shopping lists and actual purchase behavior of a panel of consumers during multiple grocery shopping trips conducted over a 2-month period. Our results indicate that consumers record on their lists approximately 40% of the items they ultimately purchase. Consistent with the external memory literature, we find that consumers write items on their shopping lists for which there are financial incentives to remember ( e g , manufacturers' coupons), need-based incentives to remember (e.g., the product is frequently used), and schema-based advantages to remember (e.g,, items purchased on fill-in trips). More than 80% of the items written on the shopping list were actually purchased. Thus, shopping lists appear to be an effective external memory storage device for grocery purchasing. We discuss these and other findings in relation to the literatures on external memory and planned versus unplanned purchasing.Consider the following two grocery shopping scenarios. h i e is about to embark on a trip to his local supermarket to pick up several items his family needs for dinner that evening. Before he leaves for the store, Amie's wife gives him a shopping list of the items she would like him to purchase: lettuce, tomatoes, cheese, milk, and Coca-Cola. When Arnie arrives at the store, he purchases the lettuce, tomatoes, and milk. He decides to purchase Pepsi Cola instead of Coca-Cola because the store is having a sale on Pepsi. Arnie also decides to buy some potato chips, some ice cream, and some chocolate bars. Arnie forgets to purchase the cheese.Ruth, another consumer, is also about to go grocery shopping. Ruth needs to purchase many items this week, so she first writes out a shopping list before she goes to the store so she will not forget to buy any items. While putting her shopping list together, Ruth checks her cabinets to see what products she currently needs or will soon be out of. She also checks retail grocery advertisements to find out what is on sale at her local supermarket. Ruth also checks her coupon file for manufacturers' coupons for products she might buy. Once in the store, Ruth makes sure she purchases every item on her list by crossing out each item as she puts it into her shopping basket. The store is out of one sale item that is on Ruth's list. Before she leaves the store, Ruth goes to the service desk to get a rain check for the sold-out item.Consumers like Ruth and h i e presumably create and use shopping lists as an aid to help them while grocery shopping. As summarized in a recent Wall Street Journal article, shopping for grocery items has become an increasingly complex task (Narisetti, 1997):Today's average consumer, more often than not a woman, takes just 21 minutes to do her shopping-from the moment she slams her car door in a supermarket parking ...

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“…how much fun from a leisure farm tour) are inherent in subjective, idiosyncratic, uncertain, and ambiguous elements (Hoch and Deighton 1989;Hoch and Ha et al 1986). As experience attribute is more ambiguous and abstract, consumers will need to reconstruct different pieces of information into an overall product evaluation (Coupey 1994;Johnson 1988;Johnson and Russo 1984). According to the information richness theory, highly ambiguous and uncertain attributes which create more latitude for judgment are important factors in accounting for superior performance of information richness (Daft and Lengel 1986;Lo and Lie 2008;Palvia et al 2011).…”

Section: Product Typementioning

confidence: 99%

Education, Educational Services and their Quality

Dulaimi¹

2016

JMM

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Rich information facilitates consumer buying judgment and decision-making, and therefore enhances marketing communication effectiveness. Drawing on the information richness theory, this study attempts to address how valence of electronic word-of-mouth (eWOM), product type and consumer knowledge will yield different levels of eWOM richness perception for experience goods versus search goods. The results based on a three-way experimental study with 156 valid responses suggest that negative eWOM has a stronger effect in producing eWOM information richness than does positive eWOM, and such effect is more pronounced for a leisure farm tour (experience goods) than for digital camera (search goods). The tendency that negative eWOM will provide richer information for the leisure farm tour is more evident for high-knowledge consumers than for low-knowledge consumers. The study's results caution against the aggravated harm of negative eWOM incurred from the dissatisfactory experience of a leisure farm tour. The managerial implications for the practitioners are provided.

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Restructuring: Constructive Processing of Information Displays in Consumer Choice

Cited by 95 publications

References 27 publications

Unfolding consumer impulsivity: An existential–phenomenological study of consumers with attention deficit disorder

Unfolding consumer impulsivity: An existential–phenomenological study of consumers with attention deficit disorder

Shopping Lists as an External Memory Aid for Grocery Shopping: Influences on List Writing and List Fulfillment

Education, Educational Services and their Quality

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