“…An assessment conducted immediately after the campaign launched found that fewer people said that they had often or very often worried that others would view them unfavorably because they use mental health services (Schneider, Beeley, and Repper, 2011). Although not a direct measure of stigma, Henderson, Evans-Lacko, et al (2012) assessed whether people with mental illness experienced more or less discrimination in a range of 21 life behaviors (e.g., from their employers, neighbors, landlords). Twelve months after the campaign launched, respondents reported significantly less discriminatory behavior in about one-third of the life behaviors-specifically, they reported fewer instances of being shunned and fewer instances of being discriminated against because of their mental illness by friends, family, social acquaintances, and employers .…”