Abstract:Tourists’ perceived image of a destination, including perceptions of safety and risk, play important roles in deciding whether or not to visit a destination. When crises strike a tourist destination, tourism organizations must work towards restoring their images to a favourable state. In the fall of 2017, hurricanes Irma and Maria swept through the Caribbean with devastating consequences. Puerto Rico, whose tourism industry plays a vital role in its economy, was particularly devastated by the hurricanes. In th… Show more
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