Research on the Influencing Factors of Green Entrepreneurial Orientation of Manufacturing Start-ups

A Systematic Literature Review and Conceptual Framework on Green Entrepreneurial Orientation

“…tendency to pursue potential opportunities that generate economic and ecological benefits by initiating green activities. Yan and Hu (2023) . .…”

“…Regarding the antecedents of GEO, the investigation encompassed the years 2014-2024 and identified 21 distinct elements. Despite some academics dividing their research into three categories of GEO concepts, such as micro-meso-macro level antecedents (Ameer and Khan 2023), the 21 elements that were identified were categorized into three main groups-(a) factors at the individual level; (b) factors at the organizational level; and (c) factors at the environmental level-in light of the previous literature (Yan and Hu 2023). In summary, the empirical data show that previous research focused mostly on organizational level factors (73.4%), with significantly less attention being paid to individual factors and environmental factors (26.5%).…”

“…In summary, the empirical data show that previous research focused mostly on organizational level factors (73.4%), with significantly less attention being paid to individual factors and environmental factors (26.5%). Yan and Hu (2023) emphasized the importance of understanding personal factors (i.e., entrepreneurial calling and priori knowledge), organizational factors (i.e., organizational resilience), and environmental factors (customer demand and competitive pressure) as key factors in understanding GEO. According to Verma and Kumar (2022) leadership styles affect GEO.…”