Research on the Impact Model of Online Community Experience Value on User Participation in Innovation

Abstract

User participation in innovation is an effective way for companies to meet user needs and achieve value co-creation. The construction of online communities in the context of the mobile Internet provides a complete platform system for users to participate in innovation. The research on the impact is not enough. Based on the self-determination theory and inspired by the SO -R model, this paper takes the user experience value of the online community as the stimulus, and constructs a relationship model that influences the psychological needs of users and their willingness to participate in innovative behaviors.

Motivation for users' knowledge-sharing behavior in virtual brand communities: a psychological ownership perspective

“…This study's findings help to explain the antecedents of users' knowledge-sharing behavior in virtual brand communities rather than antecedents connected with motivational and external environmental factors. These findings thus fill a gap in past research on user engagement behavior based on behavioral perspectives (Fu et al, 2018;Kuem et al, 2020;Loureiro and Kaufmann, 2018;Ye and Cheng, 2019).…”

“…First, this paper investigates antecedents that influence users' knowledge sharing in the context of a virtual brand community and verifies the impact of the fulfillment of three psychological needs on users' knowledge-sharing behavior. These findings based on a behavioral perspective in the context of a brand community fill a gap in past research on user engagement (Fu et al, 2018;Kuem et al, 2020;Loureiro and Kaufmann, 2018;Ye and Cheng, 2019). Second, we combine SDT with psychological ownership theory to examine the mediating role of psychological ownership.…”

“…, 2018; Kuem et al. , 2020; Loureiro and Kaufmann, 2018; Ye and Cheng, 2019). Second, we combine SDT with psychological ownership theory to examine the mediating role of psychological ownership.…”