Proceedings of the 3rd Annual 2017 International Conference on Management Science and Engineering (MSE 2017) 2017
DOI: 10.2991/mse-17.2017.8
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Research on Countermeasures for the Upgrade and Transformation of Garment Industry in China

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“…While the country is still the world's largest clothing exporter with enormous production capacity, oversupply at home, high labor costs, and rising global protectionism have all eroded its competitiveness. The weaknesses are below, 1) Limited Brand Awareness [23] 2) Lack of Classic luxury style 3) Low social media presence…”
Section: Weakness Of Chinese Garments Industrymentioning
confidence: 99%
See 1 more Smart Citation
“…While the country is still the world's largest clothing exporter with enormous production capacity, oversupply at home, high labor costs, and rising global protectionism have all eroded its competitiveness. The weaknesses are below, 1) Limited Brand Awareness [23] 2) Lack of Classic luxury style 3) Low social media presence…”
Section: Weakness Of Chinese Garments Industrymentioning
confidence: 99%
“…China has the leading phase going and still has some unused opportunities left in its tally. 1) Chinese expansion would boost company growth 2) Consumers are increasingly valuing brand quality rather than just brand name alone 3) They are already very advanced in technology which may help in garments production factories [23]. 4) China has several ports with a huge capacity and efficiency which attract buyer for faster delivery.…”
Section: Opportunities Of Chinese Garments Industrymentioning
confidence: 99%