Research in Industrial Marketing: Issues and Opportunities Classification

Abstract

Method that used in this research is Systemic Literature Review. On the planning stage, the formulation on the review's research question is made to lead the process of literatures searching. Next on the conducting stage, identification of relevant literatures is carried out. In this stage, 39 articles are identified and can be referred. Reporting stage covers the activity of writing up the paper, reviewing, classification, result and discussion and eventually withdrawing the conclusion.