Religiosity Dan Personal Norm Pengaruhnya Terhadap Keputusan Pembelian Produk Halal: Mediasi Sikap Konsumen
Fauzaan Dhiemas Aritama,
Fajar Ariwibowo,
Dewi Purwantiningsih
et al.
Abstract:The purpose of this research is to see how the influence of personal norms and religiosity on the decision to purchase halal products through attitude as an intervening variable in Surakarta. Four variables used are personal norms, religiosity, attitudes, and purchase decisions. This research used quantitative research using a sample of 143 respondents who had purchased various types of halal products in Surakarta using the non-probability sampling method, namely purposive sampling, which was then analyzed usi… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.