“…Exposure to sunlight also results in a darkening of the skin which has been considered attractive in certain societies, particularly with the advent of the industrial revolution when much labor was moved indoors (Albert and Ostheimer, 2003a; Ibrahim and Brown, 2008). However, beginning in the 1900s, excessive sun exposure has been linked to skin cancer and by the second half of the century, there was overwhelming evidence implicating ultraviolet radiation (UVR) as a carcinogen (Ibrahim and Brown, 2008; Blum et al, 1941; Findlay, 1928; Hall, 1950; Levine et al., 2005). There have also been increased suggestions of purported benefits via vit D in regard to bone health and, more recently, reduced risk for internal malignancy (Giovannucci, 2005; Freedman et al, 2007; Skinner, 2008; Lu et al, 2008; Stolzenberg‐Solomon, 2008; Ahn et al, 2008; Khazai et al, 2008).…”