Abstract:Abstract:This study aimed to examine the relationship between market orientation and business performance and mediated by non-technological innovation. This study uses a survey involving 71 companies producing automotive components. All companies are located in the district of Bandung, West Java, Indonesia. Data were analyzed using covariance-based structural equation modeling. The results showed that the orientation of the market is very important to improve the performance of the business and non-technologic… Show more
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