Relationship between the price of fish and its quality attributes: a study within a community at the University of São Paulo, Brazil

Maciel, Erika da Silva; Savay-da-Silva, Luciana Kimie; Vasconcelos, Julia Santos; Sonati, Jaqueline Girnos; Galvão, Juliana Antunes; Lima, Leandro Kanamaru Franco de; Oetterer, Marília

doi:10.1590/s0101-20612013005000059

Cited by 16 publications

(16 citation statements)

References 8 publications

(16 reference statements)

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“…Thus, as it has been proposed by recent studies, a focus towards consumers' education in relation to health benefits of fish consumption could provide a more efficient communication strategy (Maciel et al, 2013). In particular, the results of the study support the adoption of a market segmentation strategy with a principal focus on high-potential aquaculture consumers.…”

Section: Consumer Profilessupporting

confidence: 73%

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Analysing consumers’ perceived differences in wild and farmed fish

Polymeros

Kaimakoudi

Schinaraki

et al. 2015

British Food Journal

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2015),"Impact of consumer socialization on soft drink consumption and mediating role of consumer generational behavior", Access to this document was granted through an Emerald subscription provided by emeraldsrm:305060 [] For AuthorsIf you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -The purpose of this paper is to investigate consumers' attitudes and behaviours towards wild and farmed fish, in order to identify possible distinct consumer groups, and to examine potential linkages between characteristics of the consumers' demographic and socio-economic status and marketing aspects in wild and farmed fish. Design/methodology/approach -Using data from an in-person field survey, a TwoStep cluster analysis was employed in order to detect perceived differences among consumers with different profiles. Findings -The analysis identified two distinct consumer groups differentiated primarily by income: the low-potential aquaculture consumers and the high-potential aquaculture consumers, representing 67 and 33 per cent of the total sample, respectively. The study provides evidence that there is a lesser preference towards farmed fish. Therefore, more efficient marketing strategies are probably needed in order to promote awareness in aquaculture consumption, and potentially contribute in guiltlessness of the whole sector. Originality/value -There is a lack of detailed empirical research regarding consumer perceptions and particularly potential differentiation for wild and farmed fish. This paper advocates the use of consumer profiles as a basis for the development of consumer-focused strategies in order to improve consumer performance in the sector.

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Section: Consumer Profilessupporting

confidence: 73%

“…Particularly, consumers' interest in health, longevity and food safety is the key driver in fish consumption (Maciel et al, 2013). In the seafood market, consumers use experiences combined with a reliance on retailers' reputation and knowledge in order to simulate information about credence characteristics (Anderson, 1995).…”

Section: Introductionmentioning

confidence: 99%

Analysing consumers’ perceived differences in wild and farmed fish

Polymeros

Kaimakoudi

Schinaraki

et al. 2015

British Food Journal

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“…Fatores relacionados às condições mais favoráveis de higiene do local e do pescado também podem ser considerados relevantes (KUBITZA, 2002). Outras pesquisas como as realizadas por MACIEL et al (2013a;2013b) também encontraram resultados semelhantes.…”

Section: Discussionunclassified

“…Além disso, o pescado, muitas vezes, não está disponível aos consumidores na quantidade e qualidade desejados e, atualmente, há um aumento no interesse por alimentos de conveniência, ou seja, de fácil preparo e com atributos de qualidade. A tendência da procura por alimento seguro tem sido outra constante nos últimos anos e vai ao encontro das expectativas dos consumidores (MACIEL et al, 2013a). VASCONCELLOS et al (2013), realizaram uma pesquisa visando identificar os fatores determinantes para o consumo de pescado em feiras-livres na cidade de Santo André/SP e apuraram que os fatores favoráveis ao consumo são a preferência pela compra de peixe em feiras livres, aparência, firmeza, apresentação fresca, bem como o nível de escolaridade e a renda mensal do entrevistado.…”

Section: Introductionunclassified

Proceedins do VII SIMCOPE

2016

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The objective of this research aimed to evaluate the consumption and profile of fish consumers in university communities in the metropolitan area of Cuiabá-MT. In this research participated 1,224 volunteers from academic institutions, publics and privates, through the application of a structured questionnaire was conducted, both electronically and personal interviews. The results presented in percentages and frequency distributions. It was found 32,2% of the participants eat fish rarely, the round fish are the favorites in the buying moment (48%) and more than half of the participants (50,8%) used to buy fish in the supermarket. In relation to the attributes taken under consideration when buying or fish consumption, most volunteers reported being "extremely important": the hygiene point of sale (78,3%), texture and consistency (60%), freshness (67,7%) and flavor (65,6%); 40,5% of the participants said that the price is the factor that has the greatest negative influence on consumption. The conclusion is that fish consumers evaluated are mostly, young, single, women, between the ages of 18 and 25, with a family income of 2-5 minimum salary, who consume fish with the frequently lower than the world average, mainly due to the high price of the product and the enhancement of quality attributes. RESUMOEsta pesquisa objetivou avaliar o consumo e perfil dos consumidores de pescado em comunidades universitárias da região metropolitana de Cuiabá-MT. A pesquisa foi realizada com 1.224 voluntários de Instituições de Ensino Superior, públicas e privadas, através da aplicação de questionário estruturado, por meio eletrônico e presencial. Os resultados foram apresentados em porcentagens e distribuição de frequência. Verificou-se que 32,2% dos participantes raramente consomem pescado, os peixes redondos são os preferidos no momento da compra (48%) e 50,8% dos participantes costumam realizar a compra do pescado em supermercados. Com relação aos atributos levados em consideração no momento da compra/consumo do pescado, a maioria dos voluntários relatou ser "extremamente importantes": a higiene do ponto de venda (78,3%), textura e consistência (60%), frescor (67,7%) e sabor (65,6%); 40,5% dos participantes afirmaram que o preço é o fator de maior influência negativa para o consumo dessa matéria prima. Conclui-se que os consumidores de pescado investigados são, em sua maioria, jovens, solteiros, mulheres, com idade entre 18 e 25 anos, com renda família de 2-5 salários mínimos, que consomem pescado com frequência e quantidade inferiores à média mundial, principalmente devido ao preço elevado do produto e a valorização de atributos de qualidade.Palavras-chave: questionário estruturado; disponibilidade do pescado; preço; qualidade.

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“…In addition, fish consumption is subject to the purchasing power of consumers and availability fish with suitable quality (Trondsen et al, 2003;Maciel et al, 2013 Alimentos, 2010) showed the main trends of food market for the coming years. "Convenience and practicality", proportionally, account for the largest share regarding fish consumption in the country, comprising 34% of Brazilian food consumers from social classes A, B and C. The Brazilian's priority for "convenience and practicality" is mainly attributed to the new lifestyle of the population, which includes little time to prepare meals.…”

Section: Introductionmentioning

confidence: 99%

Availability and consumption of fish as convenience food – correlation between market value and nutritional parameters

Duran

Maciel²,

Galvão

et al. 2016

Food Sci. Technol

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Fish consumption is low in Brazil and several factors justify this fact, among them the lack of practicality in preparation. Thus, this study aimed to investigate the relation between the price and the nutritional characteristics of the processed fish products. Correlations between price and nutritional value of 18 different processed fish products were established, comparing nutritional parameters between in natura and processed fish. The results showed that protein features moderate positive correlation to price. The processed fish products analyzed showed lower protein content and higher contents of energy, lipids and sodium compared to in natura fish.Keywords: convenience food; fish consumption; price; nutritional value. Practical Application:This research has the objective to alert consumers, optimizing the option at the time of purchase, by highlighting the nutritional value as a measure related to the price paid for the product. Is very important development of products with healthiness. Fish is a food that provides this value. The idea is reinforced to obtain new technologies to the consumer market, via processing company, expanding choices and increasing brazilian´s fish consumption.

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Relationship between the price of fish and its quality attributes: a study within a community at the University of São Paulo, Brazil

Cited by 16 publications

References 8 publications

Analysing consumers’ perceived differences in wild and farmed fish

Analysing consumers’ perceived differences in wild and farmed fish

Proceedins do VII SIMCOPE

Availability and consumption of fish as convenience food – correlation between market value and nutritional parameters

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