“…Researchers have included proximal predictors of alcohol consumption, such as craving and demand, as outcome measures in clinical trials, and craving has been the target of many treatment interventions (Murphy et al, 2015; Oslin, Leong, Lynch, & et al, 2015). Although alcohol use is not always preceded by increased urge, intent, or demand (Kavanagh et al, 2013; Shiffman, 1987), these variables often are also highly correlated with alcohol use (Flannery, Poole, Gallop, & Volpicelli, 2003; Heinz et al, 2016; Ooteman, Koeter, Vserheul, Schippers, & van den Brink, 2006). Further, a benefit of examining proximal predictors of alcohol consumption over ad lib alcohol consumption is the ability to explore important alcohol-related relationships independent of factors that may constrain alcohol use, such as cost, availability, and legality.…”